Want to be seen here?
Connect your company to the marketplace for free.
Explore our list of leading brands offering print advertising. Search, compare, and choose the best solution for your company
Fill in the form and get matched for free
Regional News · Schwarzwälder Bote ist eine Tageszeitung, die mit ihrem gründlichen Journalismus über Neuigkeiten berichtet....
Financial News · Die Börsen-Zeitung ist eine Finanzzeitung mit Schwerpunkt auf Wirtschaftsnachrichten und -ereignissen....
Entertainment · Spex ist ein Magazin für Populärkultur-Interessierte. Halten Sie sich über die neuesten Trends in Kunst, Musik, Film und Design auf dem Lauf...
Soccer · Kicker ist ein Magazin und eine Website, die sich auf Fußball konzentriert....
News · Entdecken Sie die Werbemöglichkeiten mit Süddeutsche Zeitung....
Health · Werben Sie in der ÄrzteZeitung, einer Zeitung für Ärzte, Krankenschwestern und andere, die im Gesundheitswesen arbeiten....
Entertainment · Bild ist eine Zeitung, die Nachrichten, Spaß, Unterhaltung über Wirtschaft, Politik, Sport und vieles mehr veröffentlicht....
News · Der Spiegel ist eine Zeitung der Spiegel Gruppe und veröffentlicht aktuelle Nachrichten und Ereignisse....
Health · DAZ ist die unabhängige pharmazeutische Fachzeitschrift für Wissenschaft und Praxis und erscheint wöchentlich....
News · Die Frankfurter Allgemeine Zeitung ist eine deutsche Morgenzeitung, die auch international eine große Leserschaft hat. Beteiligen Sie sich a...
National News · Die Welt ist eine deutsche Tageszeitung und erscheint bundesweit....
Society · Das Börsenblatt ist eine deutsche Fachzeitschrif. Hier werden die neusten Nachrichten aus dem Buchmarkt sowie Geschichten aus aktuellen Prof...
Regional News · Focus Online ist ein deutschsprachiges Magazin und eine Website....
Home & Garden · Landlust ist das Magazin für Landinteressierte. Lesen Sie hier interessante und informative Berichte zu Themen rund um Garten, Landleben und...
Television · TV Spielfilm ist ein Magazin, das Ihnen einen perfekten Überblick über im Fernsehen ausgestrahlte Filme und Serien gibt. Das Magazin hat auc...
News · Imtest ist ein Verbrauchermagazin und sowohl als gedruckte Ausgabe als auch in digitaler Form erhältlich....
Advertising · Myself ist ein Frauenmagazin mit Artikeln zu Gesundheit und Lifestyle....
Financial Planning · Das Haus ist ein modernes Medium, das sich darauf konzentriert, Leser zu inspirieren. Die Inhalte beziehen sich auf Themen wie Bauen, Wohnen...
Advertising · Donna ist ein Magazin für Frauen mit Artikeln zu Gesundheit, Lifestyle und Mode....
Below we list some types of print advertising that are popular today:
Newspaper Ads: These can vary in size, from small quarter-page ads to full pages or even two-page spreads. They can be placed locally in daily or weekly newspapers and even nationally in major publications.
Magazine Ads: Like newspaper ads, these can vary in size and design. Magazines often target audiences with specific interests, providing advertisers a chance to target their marketing towards a niche group.
Flyers and Brochures: Typically single or double-sided, these promote a specific product, service, or event. They can be handed out in person, mailed, or placed in strategic locations.
Posters: Larger in size, they're designed to catch the eye in public spaces like bus stops, train stations, or inside stores.
Direct Mail: Personal and direct, this can be letters, postcards, or brochures mailed directly to potential customers' homes.
Inserts: These are special features often accompanying newspapers or magazines. Inserts might be whole mini-magazines, product catalogs, or special promotions targeting the marketing of a specific brand, event, or offer. As they are physically separate from the main publication, inserts often feel more exclusive or valuable to the reader.
Looking at the costs of print advertising against digital marketing, it's evident that print often has a higher upfront cost. This accounts for design, printing, and distribution fees. But that's not the whole story. Despite the initial costs, a strategically placed print ad, be it in a newspaper or a brochure, can have lasting effects, gaining attention over a longer span compared to digital ads which might have limited longevity.
Digital marketing stands for easy audience targeting with unparalleled real-time analysis and campaign measurement. However, print advertising offers greater credibility for your brand, and consumers generally trust print media more, translating to greater brand loyalty.
In summary, the actual cost varies based on a company's needs. While digital marketing might deliver faster and more measurable outcomes, print advertising can foster deeper connections with the end consumer. The best strategy? Perhaps a blend of both.
In an era where digital marketing garners all the spotlight, there are grand opportunities to differentiate yourself by blending your digital marketing with traditional print advertising. By melding the two mediums, you can amplify your reach and campaign impact. Here are some smart ways print advertising can complement your digital approach:
Enhanced Credibility: Many consumers still view print media as more trustworthy than online sources. By being present in both mediums, your brand may appear more genuine and reliable.
Target Audience Focus: While digital ads often target broadly, print advertising can help you hone in on a more specific audience. Through local newspapers, you can target residents of a certain city or town, and magazine advertising allows you to target specific groups interested in various niches.
Lasting Exposure: Digital ads are time limited, but a printed ad in a newspaper or magazine can remain visible for days, weeks, or even months, providing multiple exposure opportunities.
Synergy: Use QR codes in your print ads to direct traffic to your website, social media, or digital offers, seamlessly bridging the gap between physical and digital marketing.
Differentiation: While competitors might be focusing solely on digital marketing, a well-placed print ad can help your brand stand out and reach those less digitally engaged.
In the end, it's about creating a diversified marketing strategy. By combining the strengths of both print and digital marketing, you can uphold a more resilient, adaptable, and successful campaign.
Even though print advertising might seem outdated, there's still power in the physical presence of a printed ad. Print advertising can offer more precision in your marketing campaign than some other mediums. Different newspapers and magazines often cater to specific demographics and target audiences. By placing your ad in the right print medium, you connect directly with your target group.
Additionally, print provides lasting exposure. A digital ad can be swiped away with a click, but a print ad stays in the home, on the coffee table, where it can be viewed over and over for weeks on end.
Research shows that printed media often convey a sense of authority. When your brand is featured in print, it might elevate its perceived credibility in the reader's eyes. Thus, even in a digital age, print advertising remains a strong, credible, and effective marketing channel.
Connect your company to the marketplace for free.
No commitments.