Want to be seen here?
Connect your company to the marketplace for free.
Explore our list of leading brands offering print advertising. Search, compare, and choose the best solution for your company
News · Portsmouth Daily Times is a morning newspaper in Scioto County, Ohio with a print circulation of about 10,000. It was first printed in 1852 ...
News · The Salem News (formerly the Salem Evening News) is an American daily newspaper serving southern Essex County, Massachusetts. Although the p...
News · The Sandusky Register is a daily newspaper serving Sandusky, Ohio, as well as nearby Port Clinton and the Lake Erie Islands (collectively kn...
News · Established in 1891, the Sidney Daily News is a five-day-per-week newspaper covering Sidney and Shelby County. The Sidney Daily News is the ...
News · The Springfield News-Sun is a daily newspaper published in Springfield, Ohio, by Cox Enterprises, which also publishes the Dayton Daily News...
News · The Herald-Star is a daily newspaper based in Steubenville, Ohio.Its history began in 1806 with the founding of the Western Herald by Willia...
News · The News-Herald is a newspaper distributed in the northeastern portion of Greater Cleveland, Ohio, United States, serving Lake and Geauga Co...
News · The Zanesville Times Recorder is a daily newspaper based in Zanesville, Ohio, that serves Muskingum County. The newspaper is part of the USA...
News · The Suburbanite's family of newspapers that serve readers with the news and sports stories that hit closest to home. The Suburbanite covers ...
News · As a free weekly newspaper, website and mobile platform, Cincinnati CityBeat has served the Greater Cincinnati area since 1994 with cultural...
News · The Catholic Telegraph is a monthly magazine published by the Roman Catholic Archdiocese of Cincinnati primarily for its 500,000 congregants...
News · Sun Newspapers was formed as a chain of weekly newspapers serving Northeast Ohio. Prior to a major reorganization in 2013, the chain consist...
News · The Miami Student is the official student-published newspaper at Miami University in Oxford, Ohio, published weekly every Tuesday during the...
News · The Cincinnati Enquirer is a morning daily newspaper published by Gannett in Cincinnati, Ohio, United States. First published in 1841, the E...
News · The Star is an American daily newspaper published in Auburn, Indiana. It is owned by KPC Media Group. It covers the city of Auburn and all o...
News · The Purdue Exponent is the number one multimedia news agency independent of the university serving Purdue students, faculty, staff, and the ...
News · The Daily Journal is an American daily newspaper published Monday through Saturday mornings in Franklin, Indiana. It is owned by AIM Media I...
News · The Daily Reporter is an American daily newspaper published Mondays through Saturdays in Greenfield, Indiana. It is owned by Home News Enter...
News · The Elkhart Truth is a daily, digital-first media outlet based in Elkhart, Indiana, that covers Elkhart County in northern Indiana. The news...
News · The Evansville Courier & Press has seen many changes throughout its history. The first newspaper was published In January 1845, by Evansvill...
Below we list some types of print advertising that are popular today:
Newspaper Ads: These can vary in size, from small quarter-page ads to full pages or even two-page spreads. They can be placed locally in daily or weekly newspapers and even nationally in major publications.
Magazine Ads: Like newspaper ads, these can vary in size and design. Magazines often target audiences with specific interests, providing advertisers a chance to target their marketing towards a niche group.
Flyers and Brochures: Typically single or double-sided, these promote a specific product, service, or event. They can be handed out in person, mailed, or placed in strategic locations.
Posters: Larger in size, they're designed to catch the eye in public spaces like bus stops, train stations, or inside stores.
Direct Mail: Personal and direct, this can be letters, postcards, or brochures mailed directly to potential customers' homes.
Inserts: These are special features often accompanying newspapers or magazines. Inserts might be whole mini-magazines, product catalogs, or special promotions targeting the marketing of a specific brand, event, or offer. As they are physically separate from the main publication, inserts often feel more exclusive or valuable to the reader.
Looking at the costs of print advertising against digital marketing, it's evident that print often has a higher upfront cost. This accounts for design, printing, and distribution fees. But that's not the whole story. Despite the initial costs, a strategically placed print ad, be it in a newspaper or a brochure, can have lasting effects, gaining attention over a longer span compared to digital ads which might have limited longevity.
Digital marketing stands for easy audience targeting with unparalleled real-time analysis and campaign measurement. However, print advertising offers greater credibility for your brand, and consumers generally trust print media more, translating to greater brand loyalty.
In summary, the actual cost varies based on a company's needs. While digital marketing might deliver faster and more measurable outcomes, print advertising can foster deeper connections with the end consumer. The best strategy? Perhaps a blend of both.
In an era where digital marketing garners all the spotlight, there are grand opportunities to differentiate yourself by blending your digital marketing with traditional print advertising. By melding the two mediums, you can amplify your reach and campaign impact. Here are some smart ways print advertising can complement your digital approach:
Enhanced Credibility: Many consumers still view print media as more trustworthy than online sources. By being present in both mediums, your brand may appear more genuine and reliable.
Target Audience Focus: While digital ads often target broadly, print advertising can help you hone in on a more specific audience. Through local newspapers, you can target residents of a certain city or town, and magazine advertising allows you to target specific groups interested in various niches.
Lasting Exposure: Digital ads are time limited, but a printed ad in a newspaper or magazine can remain visible for days, weeks, or even months, providing multiple exposure opportunities.
Synergy: Use QR codes in your print ads to direct traffic to your website, social media, or digital offers, seamlessly bridging the gap between physical and digital marketing.
Differentiation: While competitors might be focusing solely on digital marketing, a well-placed print ad can help your brand stand out and reach those less digitally engaged.
In the end, it's about creating a diversified marketing strategy. By combining the strengths of both print and digital marketing, you can uphold a more resilient, adaptable, and successful campaign.
Even though print advertising might seem outdated, there's still power in the physical presence of a printed ad. Print advertising can offer more precision in your marketing campaign than some other mediums. Different newspapers and magazines often cater to specific demographics and target audiences. By placing your ad in the right print medium, you connect directly with your target group.
Additionally, print provides lasting exposure. A digital ad can be swiped away with a click, but a print ad stays in the home, on the coffee table, where it can be viewed over and over for weeks on end.
Research shows that printed media often convey a sense of authority. When your brand is featured in print, it might elevate its perceived credibility in the reader's eyes. Thus, even in a digital age, print advertising remains a strong, credible, and effective marketing channel.
Connect your company to the marketplace for free.
No commitments.