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Collect proposals from podcasts and compare prices.
Get campaign proposals from leading podcasts, podcast networks, and media companies that offer audio and podcast advertising.
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1089 brands found
B.T.
National News · Om B.T.
B.T. er Danmarks skarpeste nyhedssite. B.T. leverer nyheder, sport og underholdning til kvinder og mænd i alderen 25-54 år. Vi lover selvstændig og vedkommende journalistik om alt, der berør, forarger...
53%
Men
47%
Women
16-25 years
Aftenposten
News · Aftenposten
Mediehuset Aftenposten er en del av Media Norge ASA. Schibsted Media Group eier dette konsernet, hvor også Stavanger Aftenblad, Fædrelandsvennen, Bergens Tidende og rubrikktjenesten Finn.no inngår. Ho...
Candace Owens
News
Candace Owens holds nothing back in her brand new show as she takes on the political and cultural issues of the day. Featuring deep dives, investigations and exposés on today’s burning topics. Listen ...
Weekendavisen 2.0(1 reviews)
2.0
(1 reviews)News · Weekendavisen
Weekendavisen er velskrevet viden til selvstændige, nysgerrige borgere, der gerne vil udfordres, overraskes og blive klogere. Weekendavisen udkommer hver fredag og indeholder sektionerne Samfund, Kult...
52%
Men
48%
Women
30-60 years
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La Opinión
News
La Opinión is a Spanish-language daily newspaper and website based in Los Angeles, California. It is the largest Spanish-language newspaper in the United States and the second-most read newspaper in L...
New York Law Journal
News
The New York Law Journal, an ALM publication, is the indispensable information source for the entire New York legal community. From leaders of global law firms and in-house counsel, to solo practition...
E24.no
News · E24.no
E24 er Norges største digitale økonomi- og næringslivsavis. Hver uke leser over en million økonomiinteresserte nordmenn oss på desktop, mobil og tablet – døgnet rundt. Våre kjerneområder er børs og fi...
The State
News
The State Media Company’s logo incorporates the state tree, the Palmetto, chosen when the company was founded, as a symbol of the commitment to the state of South Carolina. That commitment is upheld b...
Marietta Daily Journal
News
The Marietta Daily Journal (MDJ) is a daily newspaper published in Marietta, Georgia. It has a daily paid circulation of approximately 17,000 copies, and covers local, national and international news....
Politico
News
POLITICO is the global authority on the intersection of politics, policy, and power. It is the most robust news operation and information service in the world specializing in politics and policy, whic...
The Arizona Republic
News
The Arizona Republic is an American daily newspaper published in Phoenix. Circulated throughout Arizona, it is the state's largest newspaper. Since 2000, it has been owned by the Gannett newspaper cha...
Rakkestad Avis
Local News · En del av Amedia Annonse
Amedia Annonse tilbyr annonsering i over 130 norske aviser, og er en del av Amedia - Norges største utgiver av redaktørstyrte medier.I Amedias aviser kan du annonsere på papir og digitalt – enten du ø...
Giggly Squad
Entertainment
Welcome to Giggly Squad. Each week, Hannah Berner and Paige DeSorbo make fun of everything, but most importantly themselves. They discuss pop culture, fashion trends, television, horoscopes, mental he...
The Daily Mail
News
The Daily Mail is a British daily middle-market tabloid newspaper and news website published in London. Founded in 1896, it is the United Kingdom's highest-circulated daily newspaper. Its sister paper...
The Diary Of A CEO
Business
A few years ago I was a broke, university dropout, living in a studio-flat in a rough area. At 18 I started a company which would eventually become "Social Chain" - an industry leading marketing compa...
Bad Friends
Entertainment
Andrew Santino and Bobby Lee present BAD FRIENDS. New episodes every Monday! FOLLOW US! Bad Friends: https://www.instagram.com/badfriendspod https://twitter.com/badfriends_pod Andrew Santino: https://...
Investopedia
Investing
Investopedia is a financial education website that provides information and resources on a wide range of investment topics, including stocks, bonds, mutual funds, real estate, and more. The site feat...
The Stylist Group
Style & Fashion
The Stylist Group is a leading digital publisher and media platform with pioneering brands Stylist and Stylist Loves. Within an inspiring, fast-paced, entrepreneurial environment we create original ma...
BBC Countryfile Magazine
Advertising
BBC Countryfile Magazine is a real treat for anyone who loves the great British countryside. Each month it’s packed with expert ideas for places to go and things to see, as well as our pick of the sea...
Truth and Lies
Entertainment
Thirteen victims. An inconclusive investigation. Sixty years later, the story of the Boston Strangler still has a hold on the public imagination. “Truth and Lies: The Boston Strangler” retraces the tr...
What are the benefits of Podcast advertising?
Podcast advertising has many advantages over other forms of digital marketing.
A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.
Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.
Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.
Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.
Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.
In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.
What are the most effective formats for podcast advertising?
Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.
Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.
Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.
Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.
How do I measure the return on investment (ROI) for my podcast ads?
There are several good methods to measure the ROI for your podcast ad. Some popular options include:
Unique discount codes or links make it easy to track the outcome of a campaign.
Landing pages with a specific URL are a good way to measure conversions directly from the podcast.
Analyze if sales have increased after an ad and compare the cost of the ad.
Use specific analytic tools for traffic, behavior, and conversions.
By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.
How can I target my podcast ads to the right audience?
Here are some tips for targeting your podcast ads to the right audience:
Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.
Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.
Tailor the content - Adapt the message to what really resonates with your target audience.
In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.
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