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Get campaign proposals from leading podcasts, podcast networks, and media companies that offer audio and podcast advertising.
Pengerådet er en podcast med Andreas Fredriksen og Hallgeir Kvadsheim som gir tips og anbefalinger om privatøkonomi....
Foreldrekoden er en podcast av familieterapeut Hedvig Montgomery som veileder foreldre i hvordan de kan oppdra og forstå barna sine. ...
Gi meg alle detaljene er en podcast hvor Linnéa Myhre snakker og diskuterer norske kjendisskandaler....
Radio ANR, en del af Det Nordjyske Mediehus, er Nordjyllands radiostation. Udover at lytte til FM-radioen er det også muligt at lytte online på anr.dk og via mobilen....
SuomiRock soittaa kaikkien aikojen rockmusiikkia. Kaikkea vanhoista klassikoista nykypäivän parhaisiin hitteihin.Osa Bauer Media....
The Ann Arbor News is a newspaper serving Washtenaw and Livingston counties in Michigan. Published daily online through MLive.com, the paper also publishes print editions on Thursdays and SundaysPubli...
The Star Tribune is the largest newspaper in Minnesota. It originated as the Minneapolis Tribune in 1867 and the competing Minneapolis Daily Star in 1920. During the 1930s and 1940s, Minneapolis's com...
The Fremont Tribune is a daily newspaper in Fremont, Nebraska.The Tribune was founded on July 24, 1868 by J.N. Hayes. It was purchased in 1966 by Speidel Newspapers; Gannett Co. acquired the paper in...
Elko Daily Free Press is a five-day-a-week newspaper with news coverage of local and surrounding communities.Lee Enterprises, Inc. is a publicly traded American media company. It publishes 77 daily ne...
The Daily Tar Heel (DTH) is the independent student newspaper of the University of North Carolina at Chapel Hill. It was founded on February 23, 1893, and became a daily newspaper in 1929. The paper ...
Utdanningsnytt.no er nettstedet for fagbladene Utdanning, Bedre skole, Yrke, Første steg og Spesialpedagogikk.Nettstedet hadde i 2020 310.000 unike brukere i snitt per måned.Medlemsbladet Utdanning: 2...
American Patchwork & Quilting is a magazine that focuses on the art and craft of quilting. The magazine is published by Better Homes & Gardens, a media brand that provides information and inspiration ...
The Albany Democrat-Herald is a daily newspaper published in Albany, Oregon, United States. The paper is owned by the Iowa-based Lee Enterprises, a firm which also owns the daily Corvallis Gazette-Tim...
The McKinney Courier-Gazette is a daily newspaper published in McKinney, Texas, covering Collin County.1013 Communications acquired it from American Community Newspapers in 2011. The newspaper has a d...
The Wisconsin State Journal is a daily newspaper published in Madison, Wisconsin by Lee Enterprises. The newspaper, the second largest in Wisconsin, is primarily distributed in a 19 county region in s...
Kampanje er et av de ledende forlagene for alle som jobber innen media, markedsføring, reklame, PR og kommunikasjonssektoren i Norge. Kampanje.com er en komplett nettbasert plattform som tilbyr et bre...
The Bellingham Herald is the most widely read newspaper and news website in Whatcom County, reaching more than 57,000 local readers through the Bellingham Herald and BellinghamHerald.com each day. Our...
The Review is the independent student newspaper of the University of Delaware. Since 1882, it has served as a voice for UD students and strived to provide timely, accurate and insightful information a...
The Alligator was founded in 1906 as The University News, which was an independent, student-owned newspaper created to serve the University of Florida. In 1912, the newspaper became a part of the Univ...
Podcast advertising has many advantages over other forms of digital marketing.
A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.
Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.
Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.
Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.
Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.
In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.
Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.
Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.
Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.
Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.
There are several good methods to measure the ROI for your podcast ad. Some popular options include:
Unique discount codes or links make it easy to track the outcome of a campaign.
Landing pages with a specific URL are a good way to measure conversions directly from the podcast.
Analyze if sales have increased after an ad and compare the cost of the ad.
Use specific analytic tools for traffic, behavior, and conversions.
By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.
Here are some tips for targeting your podcast ads to the right audience:
Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.
Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.
Tailor the content - Adapt the message to what really resonates with your target audience.
In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.
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