Get started with Podcast Advertising in Nyköping

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165 brands found

Offside

Soccer · Offside är fotbollsmagasinet som förde in ett nytt sätt att berätta om sport. Tidningens berättande och djuplodande journalistik, där report...
Active in Sweden
Offers Podcasts
Reaches 88% men, 12% women, 30-50 years

Mellan himmel och jord - JLC

Humor · Sveriges idag största humortrio JLC (Jonas Fagerström, Lucas Simonsson och Carl Dèman) grundades 2016 i Göteborg. Gruppen har gjort sig känd...
Active in 2 locations
Offers Podcasts
Reaches 58% men, 42% women, 18-59 years

Jocke & Jonna - Sanningen Måste Fram

Advertising · I podden Jocke & Jonna – Sanningen Måste Fram får vi krypa under skinnet på paret, på en resa genom hemligheter till sanningar som aldrig se...
Active in Sweden
Offers Podcasts

Gängen

Advertising · Hur blev Sverige en arena för ökända kriminella nätverk som terroriserar hela bostadsområden, skjuter ihjäl sina rivaler, hotar vittnen och ...
Active in Sweden
Offers Podcasts
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Politiken

Politics · “Obligatorisk lyssning för alla politiskt (nörd)intresserade. Sjukt bra!” Sveriges bästa politiska podd släpper nya avsnitt varje onsdag. Me...
Active in Sweden
Offers Podcasts
Reaches 69% men, 31% women, 18-55 years

Sportbladet Daily

Sports · De hetaste snackisarna från sportens värld. Nytt avsnitt varje vardag om ett aktuellt ämne. Med Julia Karlsson, Maja Andersson och Makoto As...
Active in Sweden
Offers Podcasts
Reaches 64% men, 36% women, 18-55 years

Mordpodden

Hobbies & Interests · Mordpodden lanserades 2016 och blev snabbt en av Sveriges mest populära true crime-podcasts. I podcasten berättar journalisterna Linnéa och ...
Active in Sweden
Offers Podcasts
Reaches 64% women, 36% men, 18-55 years

Nemo möter en vän

Advertising · Nemo möter en vän är en av Sveriges mest omtyckta intervjupodcasts med över 450 avsnitt sedan starten 2014. 
Nemo slår sig ner öga mot öga m...
Active in Sweden
Offers Podcasts
Reaches 55% men, 45% women, 19-59 years

Caravan

Advertising · Det här är jakten på en mystisk man vid namn Åke. En berättelse om heroin, skenavrättningar, vilsna hippies i Afghanistan och en mystisk väs...
Active in Sweden
Offers Podcasts

Olyckan inifrån

Advertising · I Olyckan inifrån berättar Hedda Stiernstedt om människor som varit med om stora, dramatiska och omskakande olyckor. Personer som upplevt Ts...
Active in Sweden
Offers Podcasts

I skuggan av sporten

Sports · I skuggan av sporten tar med dig bakom löpsedlarna och de stora rubrikerna om mord, dopingskandaler och övergrepp. Det här är podden om händ...
Active in Sweden
Offers Podcasts

En runda till

Politics · En podd om politik från Aftonbladet. Din följeslagare mot riksdagsvalet 2022. Med Soraya Hashim, My Rohwedder och Lena Mellin. 
 ...
Active in Sweden
Offers Podcasts
Reaches 73% men, 27% women, 18-55 years

Skandal

Advertising · Skandal! är podden där vi snackar om de märkligaste, roligaste och värsta skandalerna i modern tid....
Active in Sweden
Offers Podcasts

Trekant

Advertising · Trekant med Kakan och Öris är relationspodden där Kakan Hermansson tillsammans med rapparen Fredric Öris dammsuger internet på relationsprob...
Active in Sweden
Offers Podcasts

Skidsnack

Snow Sports · Skidsnack är podcasten om allt och inget inom längdskidor och skidskytte. Vinner Charlotte Kalla världscupen? Har Petter Northug en rolig mö...
Active in Sweden
Offers Podcasts

En varg söker sin pod

Arts · En varg söker sin pod är en podcast om kultur med Liv Strömquist och Caroline Ringskog Ferrada-Noli....
Active in Sweden
Offers Podcasts

Sportbladets Premier League-podd

Advertising · Här har ni Sveriges största podcast om Premier League där Sportbladets vassaste fotbollsprofiler vänder och vrider på världens bästa liga. U...
Active in Sweden
Offers Podcasts
Reaches 78% men, 22% women, 18-55 years

Sillypodden

Soccer · Fotboll, nyheter och rena fantasier. #Sillypodden benar ut den internationella fotbollens transfermarknad och alla vindlande riktningar den ...
Active in Sweden
Offers Podcasts
Reaches 91% men, 9% women, 18-55 years

Filip & Fredrik svarar

Entertainment · Sveriges mest okränkbara duo Filip och Fredrik svarar på alla dina möjliga och omöjliga frågor. Hur säger jag till min partner att jag vill ...
Active in Sweden
Offers Podcasts

Hemsökta platser

Advertising · Sverige är fullt av oförklarliga, kusliga och märkliga händelser och Petter Inedahl har tillbringat de senaste sex åren med att dokumentera ...
Active in Sweden
Offers Podcasts
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What are the benefits of Podcast advertising?

Podcast advertising has many advantages over other forms of digital marketing.

A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.

Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.

Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.

Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.

Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.

In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.

What are the most effective formats for podcast advertising?

Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.

Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.

Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.

Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.

How do I measure the return on investment (ROI) for my podcast ads?

There are several good methods to measure the ROI for your podcast ad. Some popular options include:

  • Unique discount codes or links make it easy to track the outcome of a campaign.

  • Landing pages with a specific URL are a good way to measure conversions directly from the podcast.

  • Analyze if sales have increased after an ad and compare the cost of the ad.

  • Use specific analytic tools for traffic, behavior, and conversions.

By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.

How can I target my podcast ads to the right audience?

Here are some tips for targeting your podcast ads to the right audience:

Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.

Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.

Tailor the content - Adapt the message to what really resonates with your target audience.

In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.

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