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Explore our list of leading newspapers to advertise on. Search, compare, and choose the best newspaper for your company
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Sakonnet Times
News
EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837.Today we publish the Barrington Times, Warren Times-Gazette,...
Warren Times-Gazette
News
The Warren Times-Gazette is a weekly newspaper in Bristol County, Rhode Island covering local news, sports, business and community events. It is owned by East Bay Newspapers and has a paid circulation...
Portsmouth Times
News
EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837.Today we publish the Barrington Times, Warren Times-Gazette,...
Beaufort Gazette
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The Island Packet serves southern Beaufort County, highlighted by Hilton Head Island, a popular tourist area known for its lovely beaches and premier golf and tennis destinations, and Bluffton, one of...
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Greenville News
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The Greenville News is a daily morning newspaper published in Greenville, South Carolina. After The State in Columbia and Charleston's The Post and Courier, it is the third largest paper in South Caro...
Rock Hill Herald
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The Herald is the leading source of local news, information and advertising for residents in the greater Rock Hill, S.C., area, which includes York, Chester, and parts of Lancaster counties. York Coun...
Spartanburg Herald-Journal
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The Spartanburg Herald-Journal is a daily newspaper, the primary newspaper for Spartanburg, South Carolina, United States.The origins of the paper lie with The Spartan, a weekly paper reportedly first...
Independent-Mail
News
The Anderson Independent-Mail started in 1899 when G. Pierce Brown began publishing the afternoon Anderson Daily Mail. Later, Wilton E. Hall, who had started the Morning Anderson Independent, bought t...
Island Packet
News
The Island Packet serves southern Beaufort County, highlighted by Hilton Head Island, a popular tourist area known for its lovely beaches and premier golf and tennis destinations, and Bluffton, one of...
The Item
News
Founded by Hubert Graham Osteen, The Sumter Item has been serving Sumter County and the surrounding area in South Carolina since 1894. The Item, as it's commonly referred to, publishes a newspaper fiv...
The Post and Courier
News
The Post and Courier, the South’s oldest daily newspaper, traces its roots to The Courier, founded in 1803, and The Evening Post, founded in 1894. In 1926, the two newspapers were drawn closer togethe...
The Morning News
News
The Morning News is a daily newspaper with a circulation of about 35,000, based in Florence, South Carolina. It is owned by Lee Enterprises.It was founded as the Farmers' Friend in 1887, and was part ...
The State
News
The State Media Company’s logo incorporates the state tree, the Palmetto, chosen when the company was founded, as a symbol of the commitment to the state of South Carolina. That commitment is upheld b...
Sun News SC
News
The Sun News serves the high-growth South Carolina coastal counties of Horry and Georgetown. Locals know the area as "The Grand Strand," defined by 60 miles of sandy beaches from the border of North C...
Aberdeen American News
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The American News is a newspaper in Aberdeen, South Dakota, published by Gannett of McLean, Virginia. It is published four days a week, Tuesday through Friday.The Aberdeen News was founded as a weekly...
Argus Leader
News
The Argus Leader is the daily newspaper of Sioux Falls, South Dakota. Owned by Gannett, it was the state's largest newspaper by total circulation until 2021 when it was surpassed by the Rapid City Jou...
Black Hills Pioneer
News
Established in 1876, the paper is the oldest business in West River South Dakota and the only locally owned and operated newspaper in the territory. The Pioneer serves Spearfish, Lead, Deadwood, St. O...
Brookings Register
News
The Brookings Register is a newspaper of South Dakota. The newspaper's offices are in Brookings, South Dakota.The newspaper is used for public notices including those published for the South Dakota Pu...
Mitchell Daily Republic
News
The Mitchell Daily Republic is a daily newspaper published in Mitchell, South Dakota. The paper's circulation is reported to be 9,859 and primarily serves Davison County, South Dakota. It was founded ...
Rapid City Journal
News
The Rapid City Journal (formerly the Black Hills Journal and the Rapid City Daily Journal) is the daily newspaper of Rapid City, South Dakota. As of 2021, it is the largest newspaper in South Dakota b...
What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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