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Explore our list of leading newspapers to advertise on. Search, compare, and choose the best newspaper for your company
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Kennebec Journal
News
The Kennebec Journal is a six-day morning daily newspaper published in Augusta, Maine. It is owned by MaineToday Media, which also publishes the state's largest newspaper, the Portland Press Herald. T...
morning sentinel
News
The Morning Sentinel is an American daily newspaper published six mornings a week in Waterville, Maine. It is owned by MaineToday Media. The newspaper covers cities and towns in parts of Franklin, Ken...
Portland Press Herald
News
The Portland Press Herald/Maine Sunday Telegram is a morning daily newspaper with a website that serves southern Maine and is focused on the greater metropolitan area around Portland, Maine, in the Un...
Sun Journal
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The Sun Journal is a newspaper published in Lewiston, Maine, United States, which covers central and western Maine. In addition to its main office in Lewiston, the paper maintains satellite news and s...
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The Advertiser Democrat
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The Advertiser Democrat is a weekly newspaper serving 18 towns in the Greater Oxford Hills region of western Maine in the United States. It is published weekly on Thursday from its editorial/advertisi...
American Journal
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The American Journal is published weekly with news and information from and about the Maine towns of Westbrook, Gorham and Buxton.It is published weekly on Thursday from its editorial/advertising offi...
The Ellsworth American
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The Ellsworth American is a local weekly newspaper covering Hancock County, Maine.The Ellsworth American is a locally owned and managed weekly newspaper serving Hancock County, Maine. Publication bega...
Lakes Region Suburban Weekly
News
Current Publishing is a publishing company in Southern Maine that was founded by publisher Lee Hews in 2001.In November 2015, after fourteen years of independent publishing, the company was sold to Su...
Maine Sunday Telegram
News
MaineToday Media is a privately owned publisher of daily and weekly newspapers in the U.S. state of Maine, based in the state's largest city, Portland. It includes the Portland Press Herald and Maine ...
The Mid-Coast Forecaster
News
The Forecaster is a regional newspaper in southern Maine. It is published weekly and distributed for free. It publishes several different versions, including "The Forecaster" covering the city of Port...
Baltimore Afro-American
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The AFRO knows what it’s like to endure challenging times. John H. Murphy, Sr., a former enslaved man founded the AFRO in 1892 with $200 from his wife, Martha Howard Murphy. Together they created a pl...
The Baltimore Business Journal
News
the Baltimore Business Journal, where you'll find the latest breaking business news, updated throughout the day, this week's top stories from the Baltimore Business Journal, and other popular features...
Cumberland Times-News
News
The Cumberland Times-News is a five-day morning daily newspaper serving Cumberland, Maryland, United States, and the surrounding areas of Allegany and Garrett counties in Maryland, and Mineral County ...
Daily Times
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The Daily Times is a morning daily English-language publication based in Salisbury, Maryland, and primarily covers Wicomico, Worcester, and Somerset counties, and regional coverage across the Delmarva...
The Frederick News-Post
News
The Frederick News-Post is the local newspaper of Frederick County, Maryland. In addition to discussing local news, the newspaper addresses international, national, and regional news. The paper publis...
The Baltimore Sun
News
The Baltimore Sun is the largest general-circulation daily newspaper based in the U.S. state of Maryland and provides coverage of local and regional news, events, issues, people, and industries. Found...
The Capital
News
The Capital, the Sunday edition is called The Sunday Capital, is a daily newspaper published by Capital Gazette Communications in Annapolis, Maryland, to serve the city of Annapolis, much of Anne Arun...
Carroll County Times
News
The Carroll County Times was founded on October 6, 1911, as The Times. Owner and publisher George Mather, whose father owned the once-prominent Mather's Department Store in Westminster, Maryland, sold...
Cecil Whig
News
The Cecil Whig is a local newspaper that covers Cecil County, Maryland daily online and publishes two days a week. It has a circulation of approximately 9,000. The Cecil Whig is one of the country's o...
The Star Democrat
Advertising
The Star Democrat is an American newspaper published and mainly distributed in Easton, Maryland, in Talbot County, as well as in the surrounding counties of Caroline, Dorchester, Queen Anne's and Kent...
What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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