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Explore our list of leading newspapers to advertise on. Search, compare, and choose the best newspaper for your company
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The Kent Island Bay Times
Advertising
The Kent Island Bay Times or simply the Bay Times is a weekly newspaper based in Stevensville, Maryland and is owned by Chesapeake Publishing, the same company that owns The Record Observer in Centrev...
The Berkshire Eagle
News
The Berkshire Eagle is an American daily newspaper published in Pittsfield, Massachusetts, and covering all of Berkshire County, as well as four New York communities near Pittsfield. It is considered ...
The Boston Globe
News
The Boston Globe is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes, and has a total circulation of close to 300,000 print a...
Cape Cod Times
News
The Cape Cod Times is a broadsheet daily newspaper serving Barnstable County, Massachusetts, United States, which encompasses 15 towns on Cape Cod with a year-round population of about 230,000. It is ...
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The Daily Item MA
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The Daily Item is a six-day morning daily newspaper published in Lynn, Massachusetts, United States. In addition to its home city, The Daily Item covers the Massachusetts North Shore cities and towns ...
Daily Hampshire Gazette
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The Daily Hampshire Gazette is a six-day morning daily newspaper based in Northampton, Massachusetts, United States, and covering all of Hampshire County, southern towns of Franklin County, and Holyok...
The Daily News of Newburyport
News
The Daily News of Newburyport is a 6-day-per week daily newspaper that covers Newburyport and its surrounding communities of Amesbury, Salisbury, Newbury, West Newbury, Rowley, Georgetown, Groveland, ...
The Eagle-Tribune
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The two-time Pulitzer Prize-winning Eagle-Tribune covers the Merrimack Valley of Massachusetts and southern New Hampshire. With offices based in North Andover, Mass., and Derry, N.H., our core coverag...
The Enterprise
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The Enterprise is an afternoon daily newspaper published in Brockton, Massachusetts. It is considered a newspaper of record for Brockton and nearby towns in northern Bristol and Plymouth counties, and...
Gloucester Daily Times
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The Gloucester Daily Times is an award-winning six-day morning newspaper based in Gloucester, Mass., that has been serving the communities of Cape Ann — Gloucester, Rockport, Essex, and Manchester-by-...
The Herald News MA
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The smaller of the two main newspapers in Massachusetts' South Coast, The Herald News is a daily newspaper based in Fall River, Massachusetts. Its coverage area includes Fall River and the nearby town...
The MetroWest Daily News
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The MetroWest Daily News is an American daily newspaper published in Framingham, Massachusetts, serving the MetroWest region of suburban Boston. The newspaper is owned by Gannett.The newspaper covers ...
The Milford Daily News
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The Milford Daily News is an American daily newspaper covering Milford, Massachusetts, and several nearby towns in Norfolk and Worcester counties. The newspaper is managed and printed by The MetroWest...
The Patriot Ledger
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The Patriot Ledger is a daily newspaper in Quincy, Massachusetts, that serves the South Shore. It publishes Monday through Saturday.Known for its thorough news coverage of the 26 communities south of ...
The Recorder
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The Greenfield Recorder is an American daily newspaper published Monday through Saturday mornings in Greenfield, Massachusetts, covering all of Franklin County, Massachusetts. It is owned by Newspaper...
The Republican
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The Republican is a newspaper based in Springfield, Massachusetts covering news in the Greater Springfield area, as well as national news and pieces from Boston, Worcester and northern Connecticut. It...
The Salem News
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The Salem News covers 13 communities on the North Shore — Salem, Beverly, Danvers, Peabody, Ipswich, Hamilton, Wenham, Marblehead, Swampscott, Middleton, Topsfield, Boxford and Manchester. We are base...
The Midland Daily News
News
The Midland Daily News is a daily newspaper which serves Midland County, Michigan. The offices for the paper are located at 219 East Main Street in downtown Midland; the paper is widely circulated aro...
Midland Reporter-Telegram
News
The Midland Reporter-Telegram, acquired by Hearst in 1979, is located in the heart of the vast 54-county Permian Basin of West Texas, a geological region producing 70 percent of the oil in Texas.The n...
New Haven Register
News
The New Haven Register is a multimedia news organization serving Greater New Haven, Connecticut, with local, state, business, sports and enterprise coverage. The New Haven area is home to Yale Univers...
What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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