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The Birmingham News

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The Birmingham News is the principal newspaper for Birmingham, Alabama, United States.[2] The paper is owned by Advance Publications and was a daily newspaper from its founding through September 30, 2...

Birmingham Times

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The Birmingham Times is a weekly African-American newspaper published in Birmingham, Alabama. It was founded in 1964 by Jesse Lewis Sr. in order to give the local Black community a greater voice durin...

Call News

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The Call News, established in 1897, is dedicated to promoting south Washington and north Mobile counties in Alabama. This weekly publication provides readers with information daily newspapers often ov...

The Citizen of East Alabama

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The Citizen is the largest circulating weekly newspaper in Alabama. It reaches Russell and southern Lee counties and is part of the Alabama Press Association. Our vision is to be the voice of East Ala...
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Clanton advertiser

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Clanton Advertiser provides manufacturing, newspapers, publishing, and printing. They provide news about lifestyles, schools, business, records, and north chilton. They offer services that include bir...

Clarke County Democrat

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The Clarke County Democrat The county’s oldest business institution; established 1856The Democrat was established in January 1856 by Isaac Grant who moved to Grove Hill from Marengo County where he ha...

The Courier Journal

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The Courier-Journal was created from the merger of several newspapers introduced in Kentucky in the 19th century. Pioneer paper The Focus of Politics, Commerce and Literature, was founded in 1826 in L...

The Guardian

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Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presence in the US and Australia as Guardian US and Guardian Austra...

The Cullman Tribune

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The Cullman Times is a newspaper published in Cullman, Alabama, covering Cullman County, Alabama. It is owned by CNHI, LLC who acquired it from Hollinger in 1998.Producing print, online, mobile  and o...

The Daily Home

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The Daily Home is the oldest continuously circulating newspaper in the two counties and one of the oldest in the state. It is the leading paper for the two county area. Every year the Daily Home is a ...

Daily Mountain Eagle

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The Daily Mountain Eagle is a daily newspaper servicing the Jasper, Alabama area. The paper is owned by Paxton Media Group and operated locally. It is one of only two corporation papers that provides ...

The Daily Sentinel

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The Daily Sentinel is owned by Southern Newspapers Inc. The paper celebrated its centennial in 1999 and is dedicated to covering the news of Nacogdoches County. The newspaper consistently is recognize...

The Decatur Daily

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The Decatur Daily is a daily (five days a week) newspaper serving Decatur, Alabama and the Tennessee Valley in the North Alabama area of the United States. As of September 30, 2006, it had an average ...

Boulder Weekly

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As Boulder County’s only independently owned newspaper, Boulder Weekly is dedicated to illuminating truth, advancing justice and protecting the First Amendment through ethical, no-holds-barred journal...

Broomfield Enterprise

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The Broomfield Enterprise is the city newspaper for Broomfield, Colorado, United States, and is published once a week on Sundays. It is published by Prairie Mountain Publishing, which is owned by Medi...

Colorado Springs Independent

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As the Springs' only alternative news weekly, the Indy is committed to be the local voice for the underserved and the voiceless in Southern Colorado.Our award-winning coverage of local news, politics,...

Colorado Sun

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The Colorado Sun is a journalist-owned, award-winning news outlet based in Denver that strives to cover all of Colorado so that our state — our community — can better understand itself.In this way, we...

Denver Business Journal

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the Denver Business Journal, where you'll find the latest breaking business news, updated throughout the day, this week's top stories from the Denver Business Journal, and other popular features from ...

The Denver North Star

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The Denver North Star is a monthly newspaper and website that has been published in the Northwest Denver, Colorado, area starting in October 2019. The North Star has a hyperlocal focus on issues like ...

Estes Park Trail-Gazette

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The Trail-Gazette is a weekly newspaper in Estes Park, Colorado. It is published by Prairie Mountain Publishing, a unit of MediaNews Group. The Trail-Gazette covers local government, schools, sports, ...

What are the advantages of newspaper advertising?

Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.

Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.

Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.

How much does it cost to advertise in a newspaper?

The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.

A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.

Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.

To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.

What are the different formats in newspaper advertising?

When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:

Full Page: Occupies an entire page in the newspaper, offering ample space for your message.

Half Page: Takes up half of the page, either horizontally or vertically.

Quarter Page: Takes up a quarter of the page.

Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.

Spread: A double full page that stretches across two pages, giving extra space for your message.

Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.

Inserts: A separate supplement or brochure that comes with the newspaper.

The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.

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