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Statesman Journal

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The Statesman Journal is the major daily newspaper published in Salem, Oregon, United States. Founded in 1851 as the Oregon Statesman, it later merged with the Capital Journal to form the current news...

Curry Coastal Pilot

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The Curry Coastal Pilot is a general interest newspaper serving the community, Brookings-Harbor, at the southwestern corner of Oregon. Our newspaper publishes once a week on Friday circulating 5,223 p...

Portland Tribune

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The Portland Tribune is an award-winning community newspaper serving the city of Portland and surrounding areas in Multnomah, Clackamas and Washington counties. The Portland Tribune was established in...

Portland Business Journal

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The Portland Business Journal, where you'll find the latest breaking business news, updated throughout the day, this week's top stories from the Portland Business Journal, and other popular features f...
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Capital Press

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The Capital Press is a weekly agricultural newspaper covering the West Coast of the United States, and published in Salem, Oregon. The newspaper covers farming, ranching and agriculture industries in ...

Headlight-Herald

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The Tillamook Headlight was founded on June 8, 1888 by C.E. Wilson and editor J.E. Edwards. The first issue was published on a Friday and consisted of eight pages, four of which were filled with local...

The Source Weekly

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The Source Weekly is a weekly newspaper based in Bend, Ore., covering news, art, music, events, outdoors and other issues of interest to readers in Central Oregon.Our mission: to go deeper into the st...

Eugene Weekly

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Eugene Weekly is an alternative weekly newspaper published in Eugene, Oregon. The paper, published every Thursday, has a circulation of 39,850.   It publishes an annual "Best of Eugene" list, a restau...

Willamette Week

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Willamette Week (WW) is an alternative weekly newspaper and a website published in Portland, Oregon, United States, since 1974. It features reports on local news, politics, sports, business, and cultu...

Daily Emerald

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The Emerald has served the University of Oregon with news and information since 1900. Our mission is to train students, serve the UO community and run a financially sustainable nonprofit business.The ...

The Brown Daily Herald

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The Brown Daily Herald, Inc. is a financially independent, nonprofit media organization with more than 250 students working across our journalism, business and web divisions to bring you The Brown Dai...

The Newport Daily News

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The Newport Daily News is a six-day daily newspaper serving Newport County, Rhode Island. It publishes in the mornings on weekdays (Monday through Friday) and in the morning on Saturdays. The Daily Ne...

The Providence Journal

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The Providence Journal, colloquially known as the ProJo, is a daily newspaper serving the metropolitan area of Providence, Rhode Island, and is the largest newspaper in Rhode Island. The newspaper was...

The Westerly Sun

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The Westerly Sun is a seven-day daily newspaper published in Westerly, Rhode Island, United States, covering portions of Washington County, Rhode Island, and New London County, Connecticut. The Sun is...

The North Providence Breeze

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On March 27, 1996, The Valley Breeze began in the Cumberland home of its founder, Publisher Thomas V. Ward, a photojournalist and editor, in partnership with Deputy Publisher James Quinn, an advertisi...

The Valley Breeze of Cumberland & Lincoln

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On March 27, 1996, The Valley Breeze began in the Cumberland home of its founder, Publisher Thomas V. Ward, a photojournalist and editor, in partnership with Deputy Publisher James Quinn, an advertisi...

The Valley Breeze of North Smithfield and Woonsocket

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On March 27, 1996, The Valley Breeze began in the Cumberland home of its founder, Publisher Thomas V. Ward, a photojournalist and editor, in partnership with Deputy Publisher James Quinn, an advertisi...

The Valley Breeze & Observer

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In February, 2006, The Valley Breeze purchased the Burgess family’s 50-year-old Observer paid weekly newspaper of Smithfield, R.I. and the North Star free weekly of North Providence, R.I. Both communi...

Barrington Times

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EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837.Today we publish the Barrington Times, Warren Times-Gazette,...

Bristol Phoenix

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EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837.Today we publish the Barrington Times, Warren Times-Gazette,...

What are the advantages of newspaper advertising?

Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.

Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.

Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.

How much does it cost to advertise in a newspaper?

The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.

A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.

Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.

To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.

What are the different formats in newspaper advertising?

When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:

Full Page: Occupies an entire page in the newspaper, offering ample space for your message.

Half Page: Takes up half of the page, either horizontally or vertically.

Quarter Page: Takes up a quarter of the page.

Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.

Spread: A double full page that stretches across two pages, giving extra space for your message.

Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.

Inserts: A separate supplement or brochure that comes with the newspaper.

The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.

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