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Explore our list of leading newspapers to advertise on. Search, compare, and choose the best newspaper for your company
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The Olympian
News
The Olympian Covering the capital city, The Olympian has earned a reputation as a watchdog of state government, leading the effort to change state public disclosure laws to keep government meetings op...
Peninsula Daily News
News
The Peninsula Daily News is a daily newspaper printed Sundays through Fridays (for publication days of Monday through Saturday), covering the northern Olympic Peninsula in the state of Washington, Uni...
The Port Townsend & Jefferson County Leader
News
The Leader, founded in 1889, is headquartered in the Enoch Fowler Building (1874), the oldest two-story sandstone structure in Washington State. In the 1980s the Leader became the first community news...
Seattle Post-Intelligencer
News
The newspaper was founded in 1863 as the weekly Seattle Gazette, and was later published daily in broadsheet format. It was long one of the city's two daily newspapers, along with The Seattle Times, u...
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The Seattle Medium
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We produce and distribute the publications of choice that residents of the Seattle, Tacoma, and Portland areas read to stay informed regarding issues and events that affect and enhance the quality of ...
Spokesman-Review
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The Spokesman-Review is a daily broadsheet newspaper based in Spokane, Washington, the city's sole remaining daily publication. It has the third-highest readership among daily newspapers in the state,...
The Stranger
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The Stranger defines, defends, and sometimes defies the culture and politics of Seattle. Our coverage arises from a resolutely urban point of view, offering a unique perspective on the topics that mat...
The News Tribune
News
Many of The News Tribune's recently hired journalists say they have never before worked in a market where the newspaper was as highly regarded as The News Tribune. Why? It has been a community newspap...
Tri-City Herald
News
The Tri-City Herald is a daily newspaper based in Kennewick, Washington, United States. Owned by The McClatchy Company, the newspaper serves southeastern Washington state, including the three cities o...
Vashon-Maury Island Beachcomber
News
The metro dailies don’t cover Vashon’s local news and have poor circulation on the Island. This is why almost everyone on the Island subscribes to The Beachcomber. If your business draws customers fro...
Walla Walla Union-Bulletin
News
The Walla Walla Union-Bulletin is a daily newspaper and website serving the Walla Walla Valley. Published Monday through Friday afternoons and Sunday morning, the Union-Bulletin has a circulation of 1...
The Wenatchee World
News
The Wenatchee World is a local, family-owned newspaper founded in 1905. The World is published daily online and printed and distributed to homes four days a week. The World provides coverage of Chelan...
Whidbey News-Times
News
Whidbey News-Times is a twice-weekly (Wednesday and Saturday) newspaper published in Oak Harbor, Washington, United States covering general news on Whidbey Island. It is owned by Sound Publishing Inc....
Yakima Herald-Republic
News
The Yakima Herald-Republic is the largest media outlet in the Yakima Valley, providing local news and information important to the daily lives of the community it serves.With the advent and swift rise...
The Sacramento Bee
News
Founded in 1857, The Sacramento Bee is the flagship newspaper of McClatchy. As the region’s leading media company, The Sacramento Bee’s print, online, mobile, and direct mail products reach 98% of the...
The Mercury News
News
The Mercury News is a morning daily newspaper published in San Jose, California, in the San Francisco Bay Area. It is published by the Bay Area News Group, a subsidiary of Digital First Media. As of M...
The Orange County Register
News
The Orange County Register is a three-time Pulitzer Prize-winning newspaper focused on serving Orange County and helping it thrive. The Orange County Register is part of Southern California News Group...
East Bay Times
News
The East Bay Times is a daily broadsheet newspaper based in Walnut Creek, California, United States, owned by the Bay Area News Group (BANG), a subsidiary of Media News Group, that serves Contra Costa...
The Fresno Bee
News
he Fresno Bee is the primary news source for the central San Joaquin Valley, covering a six-county area. The fast-growing San Joaquin Valley, anchored by Fresno as its largest city, is the #1 agricult...
Investor's Business Daily
News
Investor's Business Daily provides best of breed data, research and information for RIAs, FAs and Institutional Investors. As a must-read for professional purposes and personal fulfillment, IBD and it...
What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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