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73 brands found
Argus Observer
News · The Argus Observer is the daily newspaper of Ontario, Oregon, United States.The newspaper was established on January 6, 1897, and went throu...
Albany Democrat-Herald
News · The Albany Democrat-Herald is a daily newspaper published in Albany, Oregon, United States. The paper is owned by the Iowa-based Lee Enterpr...
The Daily Astorian
News · The Astorian, formerly known as The Daily Astorian, is a newspaper, published in Astoria, Oregon, United States, established in 1873, and in...
The Bulletin OR
News · The Bulletin is the daily newspaper of Bend, Oregon, United States. The Bulletin is owned by EO Media Group, which prior to January 2013 was...
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Corvallis Gazette-Times
News · The Corvallis Gazette-Times is a daily newspaper for Corvallis, Benton County, Oregon, United States. The newspaper, along with its sister p...
The Register-Guard
News · The Register-Guard is a daily newspaper in the northwestern United States, published in Eugene, Oregon. It was formed in a 1930 merger of tw...
Herald and News
News · Serving the Klamath Basin for more than 100 years, the Herald and News is the premier source of information in Klamath, Lake, Siskiyou and M...
East Oregonian
News · The East Oregonian (EO) is a daily newspaper published in Pendleton, Oregon, United States and covering Umatilla and Morrow counties. The EO...
The News-Review
News · The News-Review is the daily newspaper for Douglas County, a county larger than the state of Connecticut. The county stretches from the Paci...
Statesman Journal
News · The Statesman Journal is the major daily newspaper published in Salem, Oregon, United States. Founded in 1851 as the Oregon Statesman, it la...
Curry Coastal Pilot
News · The Curry Coastal Pilot is a general interest newspaper serving the community, Brookings-Harbor, at the southwestern corner of Oregon. Our n...
Capital Press
News · The Capital Press is a weekly agricultural newspaper covering the West Coast of the United States, and published in Salem, Oregon. The newsp...
Headlight-Herald
News · The Tillamook Headlight was founded on June 8, 1888 by C.E. Wilson and editor J.E. Edwards. The first issue was published on a Friday and co...
The Source Weekly
News · The Source Weekly is a weekly newspaper based in Bend, Ore., covering news, art, music, events, outdoors and other issues of interest to rea...
Eugene Weekly
News · Eugene Weekly is an alternative weekly newspaper published in Eugene, Oregon. The paper, published every Thursday, has a circulation of 39,8...
Daily Emerald
News · The Emerald has served the University of Oregon with news and information since 1900. Our mission is to train students, serve the UO communi...
Bonner County Daily Bee
News · First known as The Beehive, the Bonner County Daily Bee has been serving Bonner County and North Idaho residents since 1965 when it was foun...
Coeur d'Alene Press
News · The Coeur d'Alene Press (or CDA Press) is a U.S. daily newspaper based out of Coeur d'Alene, Idaho. It is owned by the Hagadone Media Group ...
The Idaho Press
News · The roots of the Idaho Press go back to December 1883 in Caldwell — with the first paper coming off the press just months after Caldwell was...
Idaho State Journal
News · The Idaho State Journal is daily newspaper published in Pocatello, Idaho, United States, that serves southeast Idaho, including Bannock, Bea...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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