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News · The New York Amsterdam News was started more than a century ago, with a $10 investment. It has gone on to become one of the most important B...
News · The New York Observer was a weekly newspaper printed from 1987 to 2016, when it ceased print publication and became the online-only newspape...
News · The Queens Chronicle is an award-winning weekly newspaper that has served the communities of Queens since 1978. From Astoria to Laurelton, ...
News · The Riverdale Press, a nationally known award-winning community newspaper, serves one of New York City’s most interesting and affluent commu...
News · The Village Voice is an American news and culture paper, known for being the country's first alternative newsweekly. Founded in 1955 by Dan ...
News · The New York Post provides readers with the best in National News, Sports, Entertainment, and Lifestyle like only the Post can – with wit, i...
Advertising · Sourcing Journal Media, LLC, a leader in B2B trade media, produces publications and events under the Sourcing Journal and Rivet brands. We’r...
Tech · Ars Technica is a website covering news and opinions in technology, science, politics, and society, created by Ken Fisher and Jon Stokes in ...
News · El Nuevo Herald is the largest Spanish-language Sunday newspaper, and the second largest Monday through Saturday. El Nuevo Herald has an ext...
Pets & Animals · South Florida’s source for the latest breaking local news, plus sports, weather, business, jobs, real estate, shopping, health, travel, ente...
Advertising · Since its founding in 1987, Miami New Times has become a cultural touchstone in South Florida. We’ve got a hard-earned reputation for publi...
News · In 1997, the owners of Miami New Times did something they hadn’t done since 1970: start a newspaper from scratch. That’s how New Times Browa...
News · The Daily Orange is an independent, nonprofit newspaper published in Syracuse, New York. The paper was first published in 1903 and went inde...
News · The Democrat and Chronicle is a daily newspaper serving the greater Rochester, New York, area. At 245 East Main Street in downtown Rochester...
News · The Niagara Gazette, founded as a weekly newspaper in 1854, published its first daily edition in 1893. Today it is owned by CNHI, LLC with h...
News · Since 1932, Manhasset Press has served the communities of Manhasset, Munsey Park, Plandome, Plandome Heights, Plandome Manor and Flower Hill...
News · The Times Union traces its beginnings to 1856, when the Morning Times was founded as a daily newspaper in Albany, New York. Following name c...
News · The Buffalo News is the daily newspaper of the Buffalo–Niagara Falls metropolitan area, located at 1 News Plaza in downtown Buffalo, New Yor...
News · The Citizen, commonly referred to as The Auburn Citizen, is the only daily newspaper published in Auburn, New York. The paper serves Cayuga ...
News · The Cornell Daily Sun is an independent daily newspaper published in Ithaca, New York by students at Cornell University and hired employees....
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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