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News · The Springfield News-Leader is the predominant newspaper for the city of Springfield, Missouri, and covers the Ozarks. The News-Leader has a...
News · The St. Joseph News-Press is a daily morning newspaper based in St. Joseph, Missouri. It is the flagship publication of the News-Press & Gaz...
News · The St. Louis Post-Dispatch is a major regional newspaper based in St. Louis, Missouri, serving the St. Louis metropolitan area. It is the l...
News · The Jefferson Leader is a local American newspaper founded in 1994 in Festus, Missouri. As part of The Leader Publications, The Jefferson Co...
News · The Missourian Media Company is a family-owned and-operated media company based in Washington, Missouri. The company publishes the Missouria...
News · Founded in 1974, the Arkansas Times is a lively, opinionated source for news, politics & culture in Arkansas. Our monthly magazine is free a...
News · located at 400 Harrison St., Rm 200,Batesville, AR 72501. The Daily Guard is the only source for local news in the Batesville area. No other...
News · The Saline Courier, Saline County’s local newspaper since 1876, is published Tuesdays through Sundays and covers all of the county with loca...
News · The Log Cabin Democrat is a daily newspaper in Conway, Arkansas, United States, serving Conway and Faulkner County and some surrounding area...
News · The El Dorado News-Times traces its roots back to the El Dorado Times, which first published in 1889. In 1928, C.E. Palmer purchased what ha...
News · Northwest Arkansas Democrat Gazette (ISSN 1060-4332) is a daily newspaper in Fayetteville, Arkansas owned by Northwest Arkansas Newspapers a...
News · The Southwest Times Record is a daily newspaper published in Fort Smith, Ark. The paper provides news coverage for 10 counties across wester...
News · The Harrison Daily Times has been in continuous publication since 1876. We publish Tuesday through Saturday mornings. Our paid circulation i...
News · Known often and/or historically as Sentinel-Record, or S-R, it emerged as the survivor as a daily newspaper out of multiple newspapers compe...
News · The Jonesboro Sun is Northeast Arkansas' regional newspaper serving readers in seven counties of Arkansas. The Sun is owned by Paxton Media ...
News · About us. Arkansas' Largest Newspaper, the Arkansas Democrat-Gazette covers the state with its daily newspaper and website, ArkansasOnline.c...
News · The Baxter Bulletin is the daily newspaper serving Mountain Home, Arkansas and Baxter County, Arkansas, and surrounding areas. In 1976, the ...
News · On Jan. 28, 1875, "Your Messenger for the Arkansas River Valley" was born. The newspaper that is known today as The Courier began with B.F. ...
News · The Daily Citizen is a newspaper which is published every day except Mondays and Saturdays in Searcy, Arkansas. It is owned by Paxton Media ...
News · The Stuttgart Daily Leader is a local news website covering Stuttgart, in southeast Arkansas. The website's roots are in the community's pri...
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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