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232 brands found
The Daily Press
News · The Daily Press is a newspaper published in Escanaba, Michigan, United States. The newspaper serve Delta, Schoolcraft, and northern Menomine...
Tri-County Times
News · The Tri-County Times is one of two semiweekly newspapers in Genesee County, Michigan. But while the Flint Journal serves primarily most of G...
The Flint Journal
News · The Flint Journal is a quad-weekly newspaper based in Flint, Michigan, owned by Booth Newspapers, a subsidiary of Advance Publications. Publ...
Gaylord Herald Times
News · The Gaylord Herald Times is the twice-weekly newspaper of Gaylord, Michigan, United States.The Gaylord Herald Times was founded in 1875. The...
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Grand Rapids Business Journal
News · Since 1983, the Grand Rapids Business Journal has been West Michigan’s primary and most-trusted source of local business news. The biweekly ...
The Grand Rapids Press
News · The Grand Rapids Press is a daily newspaper published in Grand Rapids, Michigan. It is the largest of the eight Booth newspapers. It is sold...
Grand Valley Lanthorn
News · The Grand Valley Lanthorn is the student-run newspaper for Grand Valley State University in Allendale, Michigan. The Lanthorn is printed twi...
Hillsdale Daily News
News · The Hillsdale Daily News is a daily newspaper published in Hillsdale, Michigan, in the United States. It is owned by GateHouse Media.The Dai...
The Holland Sentinel
News · The Holland Sentinel is a newspaper published seven days a week in Holland, Michigan, United States, founded in 1896. It is published by Gan...
The Daily Mining Gazette
News · The Daily Mining Gazette is a newspaper published in Houghton, Michigan. The paper is also distributed over most of the Upper Peninsula and ...
Livingston County Daily Press & Argus
News · The Livingston Daily Press & Argus is located in downtown Howell, the county seat.In September 2000, two successful twice-weekly newspapers ...
Jackson Citizen Patriot
News · Jackson Citizen Patriot is a daily newspaper published in Jackson, Michigan.Since 2012, the Citizen Patriot has been published at AnnArbor.c...
Kalamazoo Gazette
News · The Kalamazoo Gazette is the daily newspaper in Kalamazoo, Michigan, and is part of MLive Media Group, Michigan's largest local media organi...
Ludington Daily News
News · The Ludington Daily News is the daily newspaper of Ludington, Michigan. The paper traces its origins back to September 17, 1867, the date of...
The Macomb Daily
News · The Macomb Daily is a daily newspaper with its headquarters in Clinton Township, Macomb County, Michigan in Metro Detroit. It is the only da...
Muskegon Chronicle
News · The Muskegon Chronicle is a daily newspaper in Muskegon, Michigan, owned by Booth newspapers. In May 2007, the paper celebrated 150 years.Be...
Petoskey News-Review
News · The Petoskey News-Review is the daily newspaper of Petoskey, Michigan.Started in 1878 as the Petoskey City Record, after subsequent mergers ...
The Saginaw News
News · The Saginaw News is a newspaper publication based in Saginaw, Michigan, owned by Booth Newspapers, a division of Advance Publications. Publi...
Sturgis Journal
News · The Sturgis Journal is a daily newspaper published in Sturgis, Michigan, United States. It is owned by Gannett. Previous owner GateHouse Med...
Traverse City Record-Eagle
News · The Traverse City Record-Eagle is a daily morning newspaper that circulates in 13 counties in northwest lower Michigan.It distributes throug...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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