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The Herald Republican
News · The Herald Republican, serving Steuben County, Ind., traces its roots to the pre-Civil War publication, the Steuben Republican, first publis...
The Herald-Times
News · The Herald-Times is a daily newspaper serving Bloomington, Indiana and surrounding areas. The newspaper won the Blue Ribbon Daily award in 1...
Journal & Courier
News · The Lafayette Journal & Courier is a daily newspaper owned by Gannett, serving Lafayette, Indiana, and the surrounding communities. It was e...
Journal Review
News · The Journal Review is a newspaper based in Crawfordsville, Indiana, USA with a circulation of 6,000. It is a daily except Sunday paper and r...
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Kokomo Tribune
News · The Kokomo Tribune is a daily newspaper based in Kokomo, Indiana, United States. It is owned by Community Newspaper Holdings Inc.The Tribune...
The Lebanon Reporter
News · The Lebanon Reporter is based in Lebanon, the county seat of Boone County. The Reporter has been the local source of news and information si...
News and Tribune
News · Newsandtribune.com is produced by the staff of the News and Tribune, a 9,400 circulation newspaper covering Clark and Floyd counties in Sou...
The News Sun
News · The News Sun is the daily newspaper serving Noble and LaGrange counties in northeast Indiana. It traces its history back to the spring of 18...
The News-Dispatch
News · TheNews-Dispatch is a daily newspaper in Northwest Indiana, serving all of La Porte County as well as parts of Porter County and Southwest M...
Palladium-Item
News · The Palladium-Item is the daily morning newspaper for Richmond, Indiana, and surrounding areas. The paper is a merger of two older papers, t...
Pharos-Tribune
News · Located 20 miles northwest of Kokomo, 70 miles north of Indianapolis, and 130 miles south of Chicago, Logansport is at the heart of the Cros...
Post-Tribune (Indiana newspaper)
News · The Post-Tribune of Northwest Indiana is a daily newspaper headquartered in Merrillville, Indiana, United States. It serves the Northwest In...
The Republic
News · The Republic has been recognized scores of times by state and national organizations for achievements in news reporting, advertising and cir...
Rushville Republican
News · The Rushville Republican was a two-day morning daily newspaper serving Rushville, Indiana, and Rush County. It was owned by Community Newspa...
South Bend Tribune
News · The South Bend Tribune is a daily newspaper and news website which is based in South Bend, Indiana. It is distributed in South Bend, Mishawa...
The Star (Auburn)
News · The Star is an American daily newspaper published in Auburn, Indiana. It is owned by KPC Media Group. It covers the city of Auburn and all o...
The Star Press
News · The Star Press is a morning edition newspaper for Muncie, Indiana, and surrounding areas.The Muncie Star was first published in 1899 by owne...
The Times of Northwest Indiana
News · The Times of Northwest Indiana is a daily newspaper headquartered in Munster, Indiana. It is the second-largest newspaper in Indiana, behind...
The Tribune (Seymour, Indiana)
News · Founded as the Seymour Daily Republican in 1885, the newspaper adopted the name Seymour Daily Tribune in 1920, shortening it to The Tribune...
Tribune-Star
News · The Tribune-Star is a seven-day morning daily newspaper based in Terre Haute, Indiana, covering the Wabash Valley area of Indiana and Illino...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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