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244 brands found
Daily Hampshire Gazette
News · The Daily Hampshire Gazette is a six-day morning daily newspaper based in Northampton, Massachusetts, United States, and covering all of Ham...
The Daily News of Newburyport
News · The Daily News of Newburyport is a 6-day-per week daily newspaper that covers Newburyport and its surrounding communities of Amesbury, Salis...
The Eagle-Tribune
News · The two-time Pulitzer Prize-winning Eagle-Tribune covers the Merrimack Valley of Massachusetts and southern New Hampshire. With offices base...
The Enterprise
News · The Enterprise is an afternoon daily newspaper published in Brockton, Massachusetts. It is considered a newspaper of record for Brockton and...
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Gloucester Daily Times
News · The Gloucester Daily Times is an award-winning six-day morning newspaper based in Gloucester, Mass., that has been serving the communities o...
The Herald News MA
News · The smaller of the two main newspapers in Massachusetts' South Coast, The Herald News is a daily newspaper based in Fall River, Massachusett...
The MetroWest Daily News
News · The MetroWest Daily News is an American daily newspaper published in Framingham, Massachusetts, serving the MetroWest region of suburban Bos...
The Milford Daily News
News · The Milford Daily News is an American daily newspaper covering Milford, Massachusetts, and several nearby towns in Norfolk and Worcester cou...
The Recorder
News · The Greenfield Recorder is an American daily newspaper published Monday through Saturday mornings in Greenfield, Massachusetts, covering all...
The Republican
News · The Republican is a newspaper based in Springfield, Massachusetts covering news in the Greater Springfield area, as well as national news an...
The Salem News
News · The Salem News covers 13 communities on the North Shore — Salem, Beverly, Danvers, Peabody, Ipswich, Hamilton, Wenham, Marblehead, Swampscot...
Sentinel & Enterprise
News · The Sentinel & Enterprise is a morning daily newspaper published in Fitchburg, Massachusetts, with a satellite news bureau in Leominster, Ma...
The Standard-Times
News · The Standard-Times (and Sunday Standard-Times), based in New Bedford, Massachusetts, is the largest of three daily newspapers covering the S...
The Sun/The Lowell Sun
News · The Sun, also known as The Lowell Sun, is a daily newspaper based in Lowell, Massachusetts, United States, serving towns in Massachusetts ar...
The Sun Chronicle
News · The Sun Chronicle is a daily newspaper in Attleboro, Massachusetts, United States. Most of its readers are in Attleboro and North Attleborou...
Taunton Daily Gazette
News · The Taunton Daily Gazette (and Taunton Sunday Gazette) is a daily newspaper founded in 1848. Based in Taunton, Massachusetts, its coverage a...
Telegram & Gazette
News · The Telegram & Gazette (and Sunday Telegram) is the only daily newspaper of Worcester, Massachusetts. The paper, headquartered at 100 Front ...
The Harvard Crimson MA
News · The Harvard Crimson is the student newspaper of Harvard University and was founded in 1873. Run entirely by Harvard College undergraduates, ...
The Tech
News · The Tech is MIT's oldest and largest newspaper. We have provided MIT faculty, staff, and students with continuous news service since 1881. W...
The Tufts Daily
News · The Tufts Daily is the entirely student-run newspaper of record at Tufts University in Medford, Mass. An editorially and financially indepen...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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