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201 brands found
The Daily Collegian
News · The Daily Collegian, The Weekly Collegian, P.S., Collegian Magazine and The Daily Collegian Online are published by Collegian Inc., an indep...
The Daily Item
News · On July 1, 1937, The Daily Item was born as a result of the merger of The Sunbury Daily and the Evening Item. Though both newspapers had bee...
The Daily Local News
News · The Daily Local News is an American daily newspaper based in Chester County, Pennsylvania, also offering limited coverage of neighboring Lan...
Delaware County Daily Times
News · The Delaware County Daily Times is a daily newspaper published in the Primos section of Upper Darby Township, Pennsylvania in the United Sta...
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Erie Times-News
News · Times Publishing Company has been producing and distributing the primary newspaper in Erie, PA for over 125 years. In October 2000, the Morn...
The Gettysburg Times
News · The Gettysburg Times is an American newspaper in Gettysburg, Pennsylvania owned by the Sample News Group. It published daily, except for Sun...
The Herald-Standard
News · Herald-Standard - Uniontown Newspapers, Inc., is an independent family-owned media company located in Fayette County, Southwestern PA. The n...
Indiana Gazette
News · The Indiana Gazette is the predominant daily newspaper serving Indiana County since 1890. It's your source for Indiana, Pa., and Indiana Uni...
The Intelligencer
News · The Intelligencer is a daily morning broadsheet newspaper published in Doylestown, Pennsylvania. The newspaper serves central and northern B...
The News-Item
News · The News-Item is the main newspaper serving the City of Shamokin, Pennsylvania, and the surrounding areas. It is based in Shamokin. On Octob...
Observer-Reporter
News · The award-winning, daily Observer-Reporter newspaper has the most extensive reach of any news organization in Washington, Pa., and covers th...
Pocono Record
News · The Pocono Record is a daily newspaper published in print and online in Stroudsburg, Pennsylvania, United States.The main newspaper Web site...
The Progress
News · The Progress is a weekly newspaper that covers six towns in the western area of Essex County, New Jersey. The towns are Caldwell, North Cald...
Public Opinion
News · Public Opinion is a morning newspaper published seven days a week in the Greater Chambersburg area, including Franklin, Cumberland and Fulto...
Reading Eagle
News · The Reading Eagle is the major daily newspaper in Reading, Pennsylvania, in the United States. A family-owned newspaper until the spring of ...
The Record Herald
News · The Record Herald, earlier known as Washington C.H. Record-Herald is an American daily newspaper published weekdays and Saturdays in Washing...
The Republican Herald
News · The Republican Herald publishes seven days a week, 365 days a year from Pottsville, PA., covering Schuylkill County and portions of Berks an...
Ridgway Record
News · The Ridgway Record is your daily news source for Ridgway and all of Elk County. Published every morning, Monday through Saturday, The Ridgw...
Standard-Journal
News · The Standard Journal is a newspaper and media company based in Rexburg, Idaho. According to the American Newspapers Representatives, the Sta...
Standard-Speaker
News · The Standard-Speaker publishes seven days a week, 365 days a year, serving Greater Hazleton and other communities in southern Luzerne, north...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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