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120 brands found
The Daily Nonpareil
News · The Daily Nonpareil is a daily newspaper serving Council Bluffs and a 10-county area of southwest Iowa.The Daily Nonpareil is southwest Iowa...
Sioux City Journal
News · The Sioux City Journal is the daily newspaper and website of Sioux City, Iowa. Founded in 1864, the publication now covers northwestern Iowa...
Clinton Herald
News · The Clinton Herald is a part of CNHI, LLC, one of the leading publishers of local news and information in the United States.Founded in 1997,...
Des Moines Register
News · The Des Moines Register is a daily newspaper based in Des Moines, Iowa. According to the paper's website, "The Des Moines Register publishes...
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The Gazette IA
News · The Gazette has been locally owned for more than 130 years. Little caption information available in this July 1960 photo, showing The Gazett...
Globe Gazette
News · The Globe Gazette, known locally as the Globe, is a daily morning newspaper published in Mason City, Iowa in the United States.The Globe Gaz...
Iowa City Press-Citizen
News · The Iowa City Press-Citizen is a daily newspaper published in Iowa City, Iowa, United States that serves most of Johnson County and portions...
Muscatine Journal
News · The Muscatine Journal serves 8,000 adult readers in Muscatine and Louisa counties, in Iowa, United States, and is delivered to nearly 3,500 ...
Newton Daily News
News · The Newton Daily News is now a twice-weekly paper published Tuesdays and Fridays based in Newton, Iowa. The newspaper publishes its main pri...
Ottumwa Courier
News · The Ottumwa Courier is Ottumwa’s oldest business. The Courier dates back to 1848, just two years after Iowa became a state.The first version...
Quad-City Times
News · The Quad-City Times is a daily morning newspaper based in Davenport, Iowa, and circulated throughout the Quad Cities metropolitan area (Dave...
Telegraph Herald
News · The Telegraph Herald, locally referred to as the TH, is a daily newspaper published in Dubuque, Iowa, for the population of Dubuque and surr...
The Waterloo-Cedar Falls Courier
News · The Waterloo-Cedar Falls Courier is a daily afternoon newspaper published by Lee Enterprises for people living in Waterloo and Cedar Falls, ...
The Daily Iowan
News · The Daily Iowan is an independent, 6,500-circulation student newspaper serving Iowa City and the University of Iowa community. During the 20...
Iowa State Daily
News · Employing more than 200 students over the course of a year, the Iowa State Daily Media Group is an independent, student-run, non-profit org...
Altoona Herald-Mitchellville Index
News · The Altoona Herald-Mitchellville Index has been in existence since 1890. The Herald-Index covers East Polk County and is the hometown newsp...
The Journal Times
News · The Racine Journal Times (since 1972 officially styled The Journal Times) is an American daily newspaper published in Racine, Wisconsin. The...
Wisconsin State Journal
News · The Wisconsin State Journal is a daily newspaper published in Madison, Wisconsin by Lee Enterprises. The newspaper, the second largest in Wi...
Manitowoc Herald Times Reporter
News · The Herald Times Reporter is a daily newspaper based in Manitowoc, Wisconsin and owned by Gannett as part of its USA Today Network Wisconsin...
Oshkosh Northwestern
News · The Oshkosh Northwestern is a daily newspaper based in Oshkosh, Wisconsin.The Northwestern was owned by the Schwalm and Heaney families unti...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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