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172 brands found
Newton Daily News
News · The Newton Daily News is now a twice-weekly paper published Tuesdays and Fridays based in Newton, Iowa. The newspaper publishes its main pri...
Ottumwa Courier
News · The Ottumwa Courier is Ottumwa’s oldest business. The Courier dates back to 1848, just two years after Iowa became a state.The first version...
Quad-City Times
News · The Quad-City Times is a daily morning newspaper based in Davenport, Iowa, and circulated throughout the Quad Cities metropolitan area (Dave...
Telegraph Herald
News · The Telegraph Herald, locally referred to as the TH, is a daily newspaper published in Dubuque, Iowa, for the population of Dubuque and surr...
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The Waterloo-Cedar Falls Courier
News · The Waterloo-Cedar Falls Courier is a daily afternoon newspaper published by Lee Enterprises for people living in Waterloo and Cedar Falls, ...
The Daily Iowan
News · The Daily Iowan is an independent, 6,500-circulation student newspaper serving Iowa City and the University of Iowa community. During the 20...
Iowa State Daily
News · Employing more than 200 students over the course of a year, the Iowa State Daily Media Group is an independent, student-run, non-profit org...
Altoona Herald-Mitchellville Index
News · The Altoona Herald-Mitchellville Index has been in existence since 1890. The Herald-Index covers East Polk County and is the hometown newsp...
The Journal Times
News · The Racine Journal Times (since 1972 officially styled The Journal Times) is an American daily newspaper published in Racine, Wisconsin. The...
The Post-Crescent
News · The roots of The Post-Crescent date to 1853, when the Ryan brothers started The Appleton Crescent, named after a big bend in the Fox River t...
Ashland Daily Press
News · The Ashland Daily Press (or simply Daily Press) is a twice-weekly newspaper based in Ashland, Wisconsin. American Consolidated Media(ACM) bo...
Beloit Daily News
News · The Beloit Daily News —named Best of Division in 2019 by the Wisconsin Newspaper Association — traces its roots to 1848, making it one of Wi...
Eau Claire Leader-Telegram
News · The Eau Claire Leader-Telegram (founded in 1881) is a newspaper published in Eau Claire, Wisconsin, by Adams Publishing Group. It is read th...
The Reporter
News · The Reporter is a daily newspaper based in Fond du Lac, Wisconsin owned by Gannett. It serves primarily Fond du Lac and northern Dodge Count...
Green Bay Press-Gazette
News · The Green Bay Press-Gazette is a newspaper whose primary coverage is of northeastern Wisconsin, including Green Bay. It was founded as the G...
The Gazette WI
News · The Gazette in Janesville, Wisconsin, is an award-winning newspaper covering Rock and Walworth counties. The Gazette was named Wisconsin’s N...
La Crosse Tribune
News · The La Crosse Tribune is a daily newspaper published in La Crosse, Wisconsin, covering the tri-state area of Wisconsin, Iowa, and Minnesota ...
The Badger Herald
News · The Badger Herald is a newspaper serving the University of Wisconsin–Madison community, founded in 1969. The paper is published Monday throu...
The Capital Times
News · The Capital Times (or Cap Times) is a digital-first newspaper published in Madison, Wisconsin by The Capital Times Company. The company also...
The Daily Cardinal
News · The Daily Cardinal is a student newspaper that serves the University of Wisconsin–Madison community. One of the oldest student newspapers in...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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