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News · The Lufkin Daily News became a member of the Southern Newspapers Inc. family on June 1, 2009, when the Houston-based community newspaper com...
News · The Mineral Wells Index was a daily newspaper published in Mineral Wells, Texas, on weekday afternoons and Sunday mornings. The Index covera...
News · The New Braunfels Herald-Zeitung is a newspaper based in New Braunfels, Texas, covering the Comal County area of Central Texas. It publishes...
News · The Palestine Herald-Press published in Palestine, Texas, and distributed Tuesday through Friday mornings and a Weekend edition delivered on...
News · San Angelo Standard-Times is a daily newspaper based in San Angelo, Texas, United States that was established in 1884. It is owned by Gannet...
News · For more than 100 years, the Temple Daily Telegram – a seven-day, morning newspaper and leading source of news and information for Central T...
News · The Tyler Morning Telegraph is a daily newspaper based in Tyler, Texas, United States. It is privately owned by M. Roberts Media.The Tyler M...
News · The Victoria Advocate is a daily newspaper independently published in Victoria, Texas. It is the second-oldest paper in Texas and the oldest...
News · The Waco Tribune-Herald is an American daily newspaper serving Waco, Texas, and vicinity.The Tribune-Herald is best known for a series of st...
News · The Weatherford Democrat is a five-day daily newspaper published in Weatherford, Texas, on Tuesday through Friday and on Saturday. Covering ...
News · The Baylor Lariat is the award-winning student newspaper of Baylor University. Started in 1900, the publication has covered several top stor...
News · the Times-Review was a more colorful newspaper to read, and notably to be employed by, in the early to middle years of the 20th Century.In 1...
News · The Times Record News is the leading newspaper in 16 North Texas and Southern Oklahoma counties. Having provided quality journalism and adve...
News · The Laredo Morning Times, founded in 1881, is one of the oldest newspapers in Texas. It was acquired by Hearst in 1984. Tiempo de Laredo, pa...
News · The Midland Reporter-Telegram, acquired by Hearst in 1979, is located in the heart of the vast 54-county Permian Basin of West Texas, a geol...
Advertising · The Plainview Herald was acquired by Hearst in 1979. The Texas newspaper is published in the nation’s largest cotton-growing region and on t...
Advertising · Daily & weekly publications that have been around for over 165 years with a combined reach covering Southern Illinois (just 1-2 hours from M...
Entertainment · Variety is the most authoritative and trusted source of entertainment business news, recognized and respected throughout the world. Since 19...
National News · The New York Times is an American daily newspaper founded in 1851 and based in New York City. It is widely regarded as one of the most prest...
News · The Wall Street Journal was founded in July 1889. Ever since, the Journal has led the way in chronicling the rise of industries in America a...
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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