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Telegraph
News · The Macon-Warner Robins area is a regional market located in Middle Georgia on I-75, a little more than an hour’s drive from Atlanta. The ar...
Valdosta Daily Times
News · The Valdosta Daily Times was established in 1867. Laurie Gay is the publisher. Jim Zachary is the editor-in-chief. The Valdosta Daily Times...
The Rockdale Citizen
News · The Rockdale Citizen is a newspaper serving the community of Conyers, Georgia and Rockdale County, Georgia, USA. The Citizen publishes two d...
Albany Herald
News · The Albany Herald is the daily newspaper for metro Albany in the U.S. state of Georgia. It is distributed in metro Albany and in southwest G...
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The Red & Black
News · The Red & Black Publishing Company, Inc. is an independent, private, not-for-profit corporation. Founded in 1893, the paper operated for 87 ...
Thomasville Times
News · The Thomasville Times-Enterprise dates back to 1887. It serves Thomas and Grady counties.The Thomasville Times-Enterprise is printed Tuesday...
Spartanburg Herald-Journal
News · The Spartanburg Herald-Journal is a daily newspaper, the primary newspaper for Spartanburg, South Carolina, United States.The origins of the...
Beaufort Gazette
News · The Island Packet serves southern Beaufort County, highlighted by Hilton Head Island, a popular tourist area known for its lovely beaches an...
Greenville News
News · The Greenville News is a daily morning newspaper published in Greenville, South Carolina. After The State in Columbia and Charleston's The P...
Rock Hill Herald
News · The Herald is the leading source of local news, information and advertising for residents in the greater Rock Hill, S.C., area, which includ...
Independent-Mail
News · The Anderson Independent-Mail started in 1899 when G. Pierce Brown began publishing the afternoon Anderson Daily Mail. Later, Wilton E. Hall...
Island Packet
News · The Island Packet serves southern Beaufort County, highlighted by Hilton Head Island, a popular tourist area known for its lovely beaches an...
The Item
News · Founded by Hubert Graham Osteen, The Sumter Item has been serving Sumter County and the surrounding area in South Carolina since 1894. The I...
The Post and Courier
News · The Post and Courier, the South’s oldest daily newspaper, traces its roots to The Courier, founded in 1803, and The Evening Post, founded in...
The Morning News
News · The Morning News is a daily newspaper with a circulation of about 35,000, based in Florence, South Carolina. It is owned by Lee Enterprises....
The State
News · The State Media Company’s logo incorporates the state tree, the Palmetto, chosen when the company was founded, as a symbol of the commitment...
Sun News SC
News · The Sun News serves the high-growth South Carolina coastal counties of Horry and Georgetown. Locals know the area as "The Grand Strand," def...
Dothan Eagle
News · Dothan Eagle is a regional daily newspaper, serving as the dominant daily in the 13-county market area known as the Wiregrass. This market a...
The Huntsville Times
News · The Huntsville Times is a thrice-weekly newspaper published in Huntsville, Alabama, and printed in Birmingham, Alabama. It also serves the s...
Opelika-Auburn News
News · The Opelika-Auburn News is a daily newspaper in Alabama, serving Opelika, Auburn, and the surrounding communities.In 1995, the News was awar...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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