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Get started with Newspaper advertising in California
Get in touch with leading newspapers to advertise on. Submit your inquiry, receive offers and compare to choose the best newspaper solution for your company
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186 brands found
Times-Standard
News
the Times-Standard — the North Coast’s daily newspaper — has survived and thrived for more than a century and a half.The first Humboldt Times was published in September 1854 in Humboldt County. The Hu...
Bakersfield Californian
News
The Bakersfield Californian publishes newspapers. The Company supplies news articles about obituaries, business, advices, politics, jobs, classifieds, sports, lifestyle, opinions, and more. The Bakers...
Palo Alto Daily Post
News
The Daily Post is a free newspaper in Palo Alto, California, founded in 2008 by the Palo Alto Daily News's founders, Dave Price and Jim Pavelich, who had sold that paper to new owners three years earl...
Merced Sun-Star
News
Merced is the county seat of Merced County, which is located in the heart of California’s fertile San Joaquin Valley. Merced is home to the University of California’s 10th and newest campus, which ope...
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The Mendocino Voice
News
The Mendocino Voice is an online news service based and operating in Mendocino County. We cover all aspects of Mendocino life and happenings in a way that's fast and accountable to the people. Since s...
Lodi News-Sentinel
News
The Lodi News-Sentinel is a daily newspaper based in Lodi, California.The community newspaper is the main source of information about the civic, social and business lives of people in Northern San Joa...
Appeal-Democrat
News
The Appeal-Democrat is the No. 1 local news source for Sutter and Yuba counties, serving readers since 1860.The Appeal-Democrat has grown with the California Mid-Valley community – from the unpaved pa...
Napa Valley Register
News
The Napa Valley Register is a daily newspaper located in Napa, California. The paper began publication on August 10, 1863. By 1864, the newspaper had dropped “Valley” from its name, becoming simply th...
The Daily Californian
News
The Daily Californian is an independent, student-run newspaper serving the UC Berkeley campus and the Berkeley, CA community. It publishes Monday, Tuesday, Thursday and Friday during the academic year...
The Stanford Daily
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The Stanford Daily newspaper is the primary holding of The Stanford Daily Publishing Corporation. Founded in 1973, The Stanford Daily Publishing Corporation operates as a California non-profit corpora...
Daily News
News
The Daily News is a morning newspaper in Red Bluff, California and Tehama County, California. It was founded in November 1885 and is now owned by Digital First Media, formerly MediaNews Group. MediaNe...
Redlands Daily Facts
News
The Redlands Daily Facts is a paid daily newspaper based in Redlands, California, serving the Redlands area. The Daily Facts is a member of Southern California News Group (formerly the Los Angeles New...
The Salinas Californian
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The Salinas Californian is the descendant of The Salinas Index, first published March 31, 1871.Nobel laureate John Steinbeck, a Salinas native, first was published in the Salinas Index sometime before...
Manteca Bulletin
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The Manteca Bulletin is the newspaper of record and daily newspaper for Manteca, California, United States. The Bulletin has been published since 1908. It is currently owned by the locally-owned 209 M...
Pasadena Star-News
News
The Pasadena Star-News is a digital and print news media company based in Pasadena, California. Its coverage area includes the northwestern San Gabriel Valley, including the communities of Alhambra, A...
The Porterville Recorder
News
The Porterville Recorder is a daily newspaper in the town of Porterville, California. Freedom Communications bought the paper in 1974 and sold it to current owner Rhode Island Suburban Newspapers in 2...
The Daily Independent
News
The Daily Independent is a daily newspaper serving Ridgecrest, California, United States. It is owned by Gannett. The Daily Independent has been in business since 1926. This small-market daily has its...
San Mateo Daily Journal
News
The Daily Journal is published six days a week, Monday through Friday plus a combo Weekend edition. The newspaper is distributed throughout San Mateo County and northern Santa Clara County, and all ov...
Santa Cruz Sentinel
News
The Santa Cruz Sentinel became one of the largest independent newspapers in California. It was owned by the McPherson family. Ottaway Community Newspapers, a division of Dow Jones & Company, bought th...
Ventura County Star
News
The Ventura County Star is a daily newspaper published in Camarillo, California and serves all of Ventura County. It is owned by Gannett, the largest publisher of newspapers in the United States. It i...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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