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Sevenoaks Chronicle
News
The Sevenoaks Chronicle is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Sevenoaks Chronicle represents the local community and delivers all the latest news stories th...
Folkestone Herald
News
The Folkestone Herald is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Folkestone Herald represents the local community and delivers all the latest news stories that m...
Dover Express
News
The Dover Express is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Dover Express represents the local community and delivers all the latest news stories that matter. T...
Isle of Thanet Gazette
News
The Isle of Thanet Gazette is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Isle of Thanet Gazette represents the local community and delivers all the latest news stor...
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LancsLive
News
LancsLive is the brand new site we have launched dedicated to covering the entirety of the best county in the world.We have put together a brand new team, operating in the heart of Lancashire, and we ...
Accrington Observer
News
The Accrington Observer is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Accrington Observer represents the local community and delivers all the latest news stories th...
LeedsLive
News
LeedsLive, a new voice in a growing and modern city.Our goal is to bring you the latest developments and incidents which affect you, living or working in Leeds city centre.Across our live news channel...
Leicester Mercury
News
LeicestershireLive is the online edition of the Leicester Mercury, which was founded in 1874 and is one of the UK's most successful local newspapers.It has won countless awards, is the voice of Leices...
Liverpool.com
News
Welcome to Liverpool.com, a website that aims to give you a vast array of written, audio and video content across all social platforms, providing you with the very best Liverpool Football Club stories...
Manchester Evening News
News
manchestereveningnews.co.uk is the online edition of the Manchester Evening News.For more than 150 years we have told the stories of the people of what is now known as Greater Manchester, the most imp...
MyLondon
News
MyLondon is British news website operated by Reach plc, publishers of the Daily Mirror, covering the wider London region. MyLondon started publishing in December 2018 as a result of the online merging...
NorfolkLive
News
NorfolkLive is the leading news, entertainment and information website for Norfolk, bringing you everything you need to know about our wonderful county, live and as it happens....
The Daily Post
News
The Daily Post is a daily newspaper for the North Wales region of Wales. Its website is branded North Wales Live. The newspaper gained independence from the Liverpool Daily Post in 2003 which later ce...
Nottingham Post
News
Founded in 1878, Nottingham Post is one of the UK's most successful local newspapers. Over the years it has won countless awards for its editorial flair, technical innovation, outstanding reporting, d...
OK! Magazine
Entertainment
OK! is a British weekly magazine that primarily specializes in royal and celebrity news. Originally launched as a monthly magazine, its first issue was published in April 1997. In September 2004, OK! ...
OxfordshireLive
News
OxfordshireLive launched in September 2021. Our team strives to report the stories that matter to people living and working in Oxfordshire, as well as the stories that simply interest them, both quick...
Plymouth herald
News
PlymouthLive is part of Reach plc and our sister print title The Herald is a daily newspaper covering Plymouth and the surrounding communities, including West Devon and South East Cornwall. The paper ...
RSVP Live
News
RSVP Live brings you all the latest breaking news as it happens, as well as local sport updates, traffic alerts, and what’s on in the area. From new restaurant launches to local community groups, RSVP...
S Magazine
Entertainment
S Magazine is a weekly supplement that sits within the Sunday Express newspaper. S Magazine is packed full of the latest fashion, tasty food recipes, health and beauty advice and other exciting lifest...
The Scottish Daily Express
News
The Scottish Daily Express brings you all the latest news, politics, sport and comment from across Scotland, the rest of the UK and the world. Alongside our print edition, we are proud to stand up for...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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