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The Leader MO
News
The Jefferson Leader is a local American newspaper founded in 1994 in Festus, Missouri. As part of The Leader Publications, The Jefferson County Leader provides local news for Jefferson County, Missou...
Washington Missourian
News
The Missourian Media Company is a family-owned and-operated media company based in Washington, Missouri. The company publishes the Missourian newspaper, which was founded in 1860 and serves Washington...
Billings Gazette
News
The Billings Gazette is a daily newspaper based in Billings, Montana that primarily covers issues in southeast Montana and parts of northern Wyoming. Historically it has been known as the largest news...
Bozeman Daily Chronicle
News
The Chronicle has evolved over more than 100 years into Montana’s fifth largest newspaper. the Chronicle is published by Big Sky Publishing LLC and is owned by Adams Publishing Group. It has a print c...
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Daily Inter Lake
News
The Daily Inter Lake is a daily newspaper based in Kalispell, Montana, the seat of Flathead County. It was founded in the former town of Demersville, Montana, in 1889 by a local couple, Clayton and Em...
The Exponent
News
The Purdue Exponent is the number one multimedia news agency independent of the university serving Purdue students, faculty, staff, and the greater Lafayette community via a printed newspaper, web, an...
Flathead Beacon
News
Founded in 2007 and based in historic downtown Kalispell, the Flathead Beacon is an award-winning newspaper devoted to delivering thought-provoking journalism and commentary to Northwest Montana. The ...
The Missoulian
News
The Missoulian is a daily newspaper printed in Missoula, Montana, United States. The newspaper has been owned by Lee Enterprises since 1959. The Missoulian is the largest published newspaper in Wester...
Montana Standard
News
The Montana Standard is a daily newspaper serving Butte, Helena, and Bozeman. It was founded in 1928 after a merger between the Anaconda Standard and the Butte Miner.The Montana Standard is a Lee Ente...
The Mountaineer
News
The Mountaineer is a newspaper based in Waynesville, North Carolina. The newspaper is owned by The Mountaineer Publishing Company. Our first online publication, MPC Online, was launched in the mid 90’...
Columbus Telegram
News
The Columbus Telegram is a newspaper owned by Lee Enterprises and published in Columbus, in the east-central part of the state of Nebraska in the Midwestern United States. It is delivered on Tuesday t...
Grand Island Independent
News
The Grand Island Independent is a newspaper published in Grand Island, Nebraska. The Independent is published seven days a week but does not produce a newspaper on Christmas Day. Its daily circulation...
Kearney Hub
News
The Kearney Hub is a daily newspaper published in Kearney, Nebraska, United States, and is the primary newspaper for south-central region of Nebraska surrounding the city, including Buffalo County, Ne...
Lincoln Journal Star
News
The Lincoln Journal Star is an American daily newspaper that serves Lincoln, Nebraska, the state capital and home of the University of Nebraska. It is the most widely read newspaper in Lincoln and has...
Omaha World-Herald
News
The Omaha World-Herald is a daily newspaper in the midwestern United States, the primary newspaper of the Omaha-Council Bluffs metropolitan area. It was locally owned from its founding in 1885 until 2...
Star-Herald
News
The Star-Herald, one of Nebraska's most honored daily newspapers, has a circulation of more than 16,000 and publishes every day of the week but Monday. Scottsbluff is located in Scotts Bluff County (p...
York News-Times
News
The York News-Times is a daily newspaper published in York, Nebraska. It is the newspaper of record for York County and surrounding counties in the Rainwater Basin region.Part of Berkshire Hathaway's ...
Daily Nebraskan
News
The Daily Nebraskan, established in 1871 as the Monthly Hesperian Student, is the student newspaper of the University of Nebraska–Lincoln. Although many journalism students are on staff, the Daily Neb...
Reno Gazette-Journal
News
The Reno Gazette Journal is the main daily newspaper for Reno, Nevada. It is owned and operated by the Gannett Company. It came into being when the Nevada State Journal (founded on November 23, 1870) ...
Nevada Appeal
News
The Nevada Appeal is a twice-weekly newspaper published in Carson City, Nevada, by Pacific Publishing Company.The Nevada Appeal was first published in on May 16, 1865, as the Carson Daily Appeal. It c...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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