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The Scottish Daily Express
News
The Scottish Daily Express brings you all the latest news, politics, sport and comment from across Scotland, the rest of the UK and the world. Alongside our print edition, we are proud to stand up for...
Somerset Live
News
Somerset Live is a website covering news, entertainment and sport in Somerset and nearby areas in Dorset and Wiltshire. It is owned by Reach plc (formerly Trinity Mirror), with headquarters in Yeovil....
Bath Chronicle
News
The Bath Chronicle is a weekly newspaper, first published under various titles before 1760 in Bath, England. Prior to September 2007, it was published daily. The Bath Chronicle serves Bath, northern S...
Frome Standard
News
The Somerset Guardian and Frome Standard are two weekly local newspapers, published in Somerset, England.The Somerset Standard & Guardian Series consists of the Frome Standard, and the Somerset Guardi...
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Wells Journal
News
The first issue of the Wells Journal appeared on 2nd August 1851. It comprised 8 pages, cost 5d and was published by bookseller and printer Samuel Backhouse. The paper pledged to advocate the public g...
Western Gazette
News
The Western Gazette is a regional newspaper, published every Thursday in Yeovil, Somerset, England. In 2012, Local World acquired owners Northcliffe Media from Daily Mail and General Trust. Trinity Mi...
Staffordshire Live
News
Staffordshire Live recognises that protecting the rights of the individual consistently comes into conflict with the public’s right to know. This means we have to make difficult judgments, sometimes q...
The Sentinel newspaper
News
The Sentinel is a daily regional newspaper circulating in the North Staffordshire and South Cheshire areas of England. It is owned by Reach plc and based at Hanley, Stoke-on-Trent. It is the only news...
SuffolkLive
News
SuffolkLive launched in August 2021. Our team strives to report the stories that matter to people living and working in Suffolk, as well as the stories that simply interest them, both quickly and accu...
The Sunday Express
News
The Sunday Express is the sister title to our trusted national newsbrand, the Daily Express. The Sunday Express provides the people of Britain with their Sunday dose of national and international news...
The Surrey Advertiser
News
The surreylive.news website has grown out of a newsroom that has served the county for more than 150 years.The Surrey Advertiser newspaper launched in 1864 and has remained the paper of record from it...
SussexLive
News
SussexLive was launched in June 2020, with a dynamic and creative team of reporters generating live news, What's On, features, sport and information from across Brighton, Worthing, Littlehampton, Craw...
WalesOnline
News
WalesOnline has been around since 2008, but its journalistic pedigree dates back more than a century through the pages of our sister print titles, the Western Mail and the South Wales Echo. We've also...
South Wales Echo
News
A weekly English language newspaper, which circulated in South Wales, Monmouthshire and Herefordshire. The newspaper's main content included local news, with a special focus on the industries of the a...
South Wales Evening Post
News
The South Wales Evening Post is a tabloid daily newspaper distributed in the South West region of Wales. The paper has three daily editions – Swansea, Neath and Port Talbot and Carmarthenshire – and i...
WiltshireLive
News
WiltshireLive is the leading news, entertainment and information website for Wiltshire, bringing you everything you need to know about our wonderful county live and as it happens. WiltshireLive Editor...
YorkshireLive
News
Yorkshire Live is an online publishing company that provides information services in the field of entertainment, events, weather and travel....
The American
News
The American magazine is your passport to all things American this side of the Atlantic. For all Americans and those connected to the States in the UK; whether newly arrived, visitors or established g...
The Financial Times
News
The Financial Times (FT) is an international business newspaper printed on distinctive salmon-pink broadsheet paper. The paper was started in 1888, in London. The paper's main focus is British and int...
MailOnline
News
MailOnline is one of the world’s largest English-speaking newspaper websites with more than 191.8 m global unique browsers.MailOnline (also known as dailymail.co.uk and dailymail.com outside the UK) i...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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