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The Daily Collegian
News
The Daily Collegian, The Weekly Collegian, P.S., Collegian Magazine and The Daily Collegian Online are published by Collegian Inc., an independent, non-profit corporation with a board of directors com...
The Daily Item
News
On July 1, 1937, The Daily Item was born as a result of the merger of The Sunbury Daily and the Evening Item. Though both newspapers had been in existence since the mid to late 1800s, they had to merg...
Erie Times-News
News
Times Publishing Company has been producing and distributing the primary newspaper in Erie, PA for over 125 years. In October 2000, the Morning News and Erie Daily Times were merged into one morning n...
The herald
News
The Herald is a Scottish broadsheet newspaper founded in 1783. The Herald is the longest running national newspaper in the world and is the eighth oldest daily paper in the world. The title was simpli...
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The Herald-Standard
News
Herald-Standard - Uniontown Newspapers, Inc., is an independent family-owned media company located in Fayette County, Southwestern PA. The newspaper traces its ancestry back to the Fayette Gazette and...
The Intelligencer
News
The Intelligencer is a daily morning broadsheet newspaper published in Doylestown, Pennsylvania. The newspaper serves central and northern Bucks County as well as adjacent areas of eastern Montgomery ...
The News-Item
News
The News-Item is the main newspaper serving the City of Shamokin, Pennsylvania, and the surrounding areas. It is based in Shamokin. On October 1, 2015, Sample News Group acquired The News-Item and oth...
Observer-Reporter
News
The award-winning, daily Observer-Reporter newspaper has the most extensive reach of any news organization in Washington, Pa., and covers the Mon Valley and Washington, Greene and southern Allegheny c...
The Philadelphia Inquirer
News
Since 1829, The Philadelphia Inquirer has been “asking on behalf of the people” by providing essential journalism for the diverse communities of the Philadelphia region. The Inquirer, a for-profit pub...
Public Opinion
News
Public Opinion is a morning newspaper published seven days a week in the Greater Chambersburg area, including Franklin, Cumberland and Fulton counties PA. The newspaper also publishes a weekly total m...
Reading Eagle
News
The Reading Eagle is the major daily newspaper in Reading, Pennsylvania, in the United States. A family-owned newspaper until the spring of 2019, its reported circulation is 37,000 and 50,000. It serv...
The Record Herald
News
The Record Herald, earlier known as Washington C.H. Record-Herald is an American daily newspaper published weekdays and Saturdays in Washington Court House, Ohio. It is owned by AIM Media Midwest. Fou...
The Republican Herald
News
The Republican Herald publishes seven days a week, 365 days a year from Pottsville, PA., covering Schuylkill County and portions of Berks and Dauphin counties.It traces its roots to the first printing...
Standard-Journal
News
The Standard Journal is a newspaper and media company based in Rexburg, Idaho. According to the American Newspapers Representatives, the Standard Journal has a circulation of 4,969 and it publishes tw...
The Mercury
News
For over 165 years the Mercury has been at the forefront of news, public debate and entertainment in Tasmania. With its seven day multi-platform operation to both inform and challenge, the Mercury is ...
The Times Herald
News
The Port Huron Times was founded as a weekly paper in the spring of 1869 under the editorship of James H. Stone. The Times was expanded to a tri-weekly publication on March 4, 1871, and expanded to si...
The Times-Tribune
News
The Times-Tribune is the source for news in Northeast Pennsylvania, continuing a tradition of 150 years. Online and in print, The Times-Tribune holds government and elected officials accountable, inve...
The Tribune-Democrat
News
The Tribune-Democrat has been serving Johnstown and the surrounding areas since 1952, the year when city's two major newspapers – the Tribune and the Democrat – merged to give the region a singular, p...
Williamsport Sun Gazette
News
The Williamsport Sun-Gazette is a morning newspaper published seven days a week in Williamsport, Pennsylvania, in Lycoming County. Its earliest antecedents date to 1801. As of January 1, 2016, the dai...
The York Dispatch
News
Founded in 1876 by Hiram Young, The York Dispatch is the longest continuously published newspaper in York County. A longtime evening publication, the Dispatch is now published weekday mornings by The ...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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