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The Everett Herald
News
The Everett Herald is a daily newspaper based in Everett, Washington, United States. It is owned by Sound Publishing, Inc. The paper serves residents of Snohomish County.The Herald is one of more than...
Inlander
News
Inlander, officially The Pacific Northwest Inlander, is a free weekly newspaper published in Spokane, Washington, and circulated throughout the Inland Northwest, covering local news and culture. It is...
Islands' Sounder
News
The Islands’ Sounder was founded in 1964 by Al and Nickee Magnuson as The Orcas Sounder. It later became The Orcas Island Booster; the Magnusons named it The Islands’ Sounder in 1974. It was a free ta...
Journal of the San Juan Islands
News
SanJuanJournal.com was founded on Oct. 2, 1998 as an online news and information source about San Juan Island and the area.Besides producing award-winning news, sports and features coverage, the Journ...
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Kitsap Sun
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The Kitsap Sun is a daily newspaper published in Bremerton, Washington, United States. It covers general news and serves Kitsap, Jefferson, and Mason counties on the west side of Puget Sound. It has a...
Okanogan Valley Gazette-Tribune
News
The Okanogan Valley Gazette-Tribune began as the Oroville Weekly Gazette in 1905, with a newsstand price of 2 cents an issue or $1 for a year’s subscription. Today, the G-T covers the Okanogan County ...
The Olympian
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The Olympian Covering the capital city, The Olympian has earned a reputation as a watchdog of state government, leading the effort to change state public disclosure laws to keep government meetings op...
Peninsula Daily News
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The Peninsula Daily News is a daily newspaper printed Sundays through Fridays (for publication days of Monday through Saturday), covering the northern Olympic Peninsula in the state of Washington, Uni...
The Port Townsend & Jefferson County Leader
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The Leader, founded in 1889, is headquartered in the Enoch Fowler Building (1874), the oldest two-story sandstone structure in Washington State. In the 1980s the Leader became the first community news...
Seattle Post-Intelligencer
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The newspaper was founded in 1863 as the weekly Seattle Gazette, and was later published daily in broadsheet format. It was long one of the city's two daily newspapers, along with The Seattle Times, u...
The Seattle Medium
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We produce and distribute the publications of choice that residents of the Seattle, Tacoma, and Portland areas read to stay informed regarding issues and events that affect and enhance the quality of ...
Seattle Weekly
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The Seattle Weekly is an alternative biweekly distributed newspaper in Seattle, Washington, United States. It was founded by Darrell Oldham and David Brewster as The Weekly. Its first issue was publis...
Spokesman-Review
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The Spokesman-Review is a daily broadsheet newspaper based in Spokane, Washington, the city's sole remaining daily publication. It has the third-highest readership among daily newspapers in the state,...
The News Tribune
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Many of The News Tribune's recently hired journalists say they have never before worked in a market where the newspaper was as highly regarded as The News Tribune. Why? It has been a community newspap...
Tri-City Herald
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The Tri-City Herald is a daily newspaper based in Kennewick, Washington, United States. Owned by The McClatchy Company, the newspaper serves southeastern Washington state, including the three cities o...
Vashon-Maury Island Beachcomber
News
The metro dailies don’t cover Vashon’s local news and have poor circulation on the Island. This is why almost everyone on the Island subscribes to The Beachcomber. If your business draws customers fro...
Walla Walla Union-Bulletin
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The Walla Walla Union-Bulletin is a daily newspaper and website serving the Walla Walla Valley. Published Monday through Friday afternoons and Sunday morning, the Union-Bulletin has a circulation of 1...
The Wenatchee World
News
The Wenatchee World is a local, family-owned newspaper founded in 1905. The World is published daily online and printed and distributed to homes four days a week. The World provides coverage of Chelan...
Whidbey News-Times
News
Whidbey News-Times is a twice-weekly (Wednesday and Saturday) newspaper published in Oak Harbor, Washington, United States covering general news on Whidbey Island. It is owned by Sound Publishing Inc....
Yakima Herald-Republic
News
The Yakima Herald-Republic is the largest media outlet in the Yakima Valley, providing local news and information important to the daily lives of the community it serves.With the advent and swift rise...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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