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News · RheinMain.Media, RMM, ist der naheliegende Partner für Ihr Marketing in Frankfurt und der Rhein-Main-Region....
News · Deutsche Welle, Germany’s international broadcaster, reaches 652 million TV households worldwide with TV channels in four languages. Our web...
Financial News · Die Börsen-Zeitung ist eine Finanzzeitung mit Schwerpunkt auf Wirtschaftsnachrichten und -ereignissen....
Horses · Since 1999, ehorses has grown from a startup to the largest horse market in the world. Use our reach - be it with an extensive display campa...
Dogs · Our edogs team is characterized by a lot of passion and dog power. We have set ourselves the goal of bringing every dog lover together with ...
Horses · Trabland ist das digitale Tor zu Welt der Pferde!Das lebendige Internetportal bietet neben dem einzigartigen und vollständigen Branchenverze...
Entertainment · Spex ist ein Magazin für Populärkultur-Interessierte. Halten Sie sich über die neuesten Trends in Kunst, Musik, Film und Design auf dem Lauf...
International News · I am expat is an English-language media for internationals living in Germany.I am expat ist ein englischsprachiges Medium für in Deutschland...
News · Der Spiegel ist eine Zeitung der Spiegel Gruppe und veröffentlicht aktuelle Nachrichten und Ereignisse....
Health · DAZ ist die unabhängige pharmazeutische Fachzeitschrift für Wissenschaft und Praxis und erscheint wöchentlich....
Financial News · Erhalten Sie die neuesten Finanznachrichten mit dem hochwertigen Journalismus des Handelsblatts....
News · Die Frankfurter Allgemeine Zeitung ist eine deutsche Morgenzeitung, die auch international eine große Leserschaft hat. Beteiligen Sie sich a...
Society · Das Börsenblatt ist eine deutsche Fachzeitschrif. Hier werden die neusten Nachrichten aus dem Buchmarkt sowie Geschichten aus aktuellen Prof...
News · Imtest ist ein Verbrauchermagazin und sowohl als gedruckte Ausgabe als auch in digitaler Form erhältlich....
Financial Planning · Das Haus ist ein modernes Medium, das sich darauf konzentriert, Leser zu inspirieren. Die Inhalte beziehen sich auf Themen wie Bauen, Wohnen...
Advertising · Donna ist ein Magazin für Frauen mit Artikeln zu Gesundheit, Lifestyle und Mode....
Advertising · GoFeminin ist ein Magazin für Frauen mit Artikeln von Lifestyle bis Mode....
Tech · Chip ist eine Plattform, deren Inhalt sich auf das Überprüfen und Testen konzentriert, um Verbraucher zu informieren. Informieren Sie sich ü...
Automotive · Die auto zeitung ist das perfekte Magazin für Autointeressierte. Hier können Sie sich über die neuesten Modelle, Tests und Neuigkeiten von E...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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