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The Isle of Thanet Gazette is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Isle of Thanet Gazette represents the local community and delivers all the latest news stor...
BBC History Magazine is Britain’s biggest-selling history brand with a highly engaged and loyal audience. It brings history to life with informative, lively and entertaining features written by the wo...
Classic Car Weekly is the UK’s must-read classic car newspaper.Packed with hundreds of classic cars along with classic car parts for sale every week and the news stories that matter to real enthusiast...
DerbyshireLive - part of Reach plc - is the online edition of the Derby Telegraph, which has earned a reputation as an important and trusted source of news within its community.Since 1879, we have bro...
Take a Break is a publishing phenomenon. It has been comfortably the biggest-selling women’s magazine in the UK for over a quarter of a century and its brand extensions alone sell over 10 million copi...
The UK’s best website for buying and selling classic cars, parts and autojumble, it attracts loyal, enthusiastic and well-informed buyers.The site – which also features in-depth reviews and the latest...
GQ is the world's leading men's magazine. Since its launch in 1988, GQ has evolved into Britain’s most contemporary, stylish men's magazine and has won more than 50 awards for its magazine, website, s...
Since 1992, Cycling Plus has been the manual for the modern cyclist, featuring in-depth testing/reviews and providing readers with unparalleled levels of expertise. Subsequently, we are the UK’s bigge...
Widely regarded as the ‘Vogue’ of gardening media, Gardens Illustrated has won widespread acclaim for its superb photography, authoritative journalism and exceptional design in print and online. Produ...
Whether you’re a beginner or you’ve been knitting for years you’ll find lots of exciting patterns in every issue of Simply Knitting, from on-trend garments to quick and easy gift ideas and irresistibl...
Cork is changing faster than any other county in Ireland and faster than most regions across Europe. In the city, our population has just jumped by 85,000 to 210,000 thanks to the boundary changes. Cr...
The Liverpool Echo is a newspaper published by Trinity Mirror North West & North Wales – a subsidiary company of Reach plc and is based in St Paul's Square, Liverpool, Merseyside, England. It is publi...
Aberdeen Live’s objective is to showcase the great and good in the Granite City. From our wonderful beaches to our vibrant neighbourhoods, we aim to shout about everything that makes our city, and the...
When BelfastLive was launched in Feburary 2015, our vision was to be the beating heart and a new voice for a vibrant, exciting city which has left the shackles of the past behind.We intend to provide ...
Berkshire Live formerly Get Reading. News, Sport, Entertainment, Business and video from across Reading (England), Wokingham, Bracknell, Slough, Maidenhead, Windsor, Newbury, Berkshire and the Thames ...
BirminghamLive is the digital channel of the Birmingham Mail - the respected brand bringing news, sport and features to Birmingham and the wider region for150 years.Throughout its history, the Birming...
The Bristol Live website and Bristol Post daily newspaper cover Bristol and the wider Bristol, South Gloucestershire, North Somerset and North East Somerset area.The Post was founded in 1932 amid loca...
BusinessLive is the new, national digital brand from Reach - and it's focused on news about businesses from across the regions. We'll offer the best coverage of local business markets and of key busin...
The Cambridge News is a British daily newspaper. Published each weekday and on Saturdays, it is distributed from its Milton base. In the period December 2010 – June 2011, it had an average daily circu...
CheshireLive is county-wide news, traffic and travel, what’s on and weather online service. It is also the digital news channel of the Chester Chronicle, Crewe Chronicle and Macclesfield Express newsp...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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