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News · The Isle of Thanet Gazette is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Isle of Thanet Gazette represen...
Horses · Malgré Tout is French and means “in spite of everything” which ties directly into our mission: to authentically represent the equestrian wor...
Media · Impact.Influence.Advantage. Rely on IntraFish for up-to-the-minute news, trusted opinion, analysis and unrivalled independent journali...
Media · Rely on Recharge for up-to-the-minute news, trusted analysis and unrivalled independent journalism. Make an impact and captivate audiences w...
Media · Rely on Upstream for up-to-the-minute news, trusted opinion and unrivalled independent journalism. Make an impact and captivate audiences wi...
News · DerbyshireLive - part of Reach plc - is the online edition of the Derby Telegraph, which has earned a reputation as an important and trusted...
Automotive · Classic Car Weekly is the UK’s must-read classic car newspaper.Packed with hundreds of classic cars along with classic car parts for sale ev...
Advertising · BBC History Magazine is Britain’s biggest-selling history brand with a highly engaged and loyal audience. It brings history to life with inf...
Automotive · Since 1992, Cycling Plus has been the manual for the modern cyclist, featuring in-depth testing/reviews and providing readers with unparalle...
Advertising · Weekend’s readers remain highly engaged with the magazine that they tell us provides comprehensive TV listings better than any paid-for maga...
News · The Mirror, official name The Daily Mirror, daily newspaper published in London that frequently has the largest circulation in Britain. The...
Advertising · Whether you’re a beginner or you’ve been knitting for years you’ll find lots of exciting patterns in every issue of Simply Knitting, from on...
Advertising · Simply Sewing is a practical brand for makers who sew, or would like to start sewing. Its fresh attitude and ideas, beautiful photography an...
News · The Bristol Live website and Bristol Post daily newspaper cover Bristol and the wider Bristol, South Gloucestershire, North Somerset and Nor...
Buying/Selling Cars · The UK’s best website for buying and selling classic cars, parts and autojumble, it attracts loyal, enthusiastic and well-informed buyers.Th...
Style & Fashion · GQ is the world's leading men's magazine. Since its launch in 1988, GQ has evolved into Britain’s most contemporary, stylish men's magazine ...
Advertising · Simply Crochet is a monthly craft brand from the makers of Simply Knitting and Mollie Makes. It’s a celebration of all things crochet and is...
Advertising · The Knitter is the premier brand for people who want to knit beautiful, original patterns from the world’s best designers. To explore new kn...
Advertising · The World of Cross Stitching is the flagship brand in our stitching portfolio. Launched in 1997, it is the number one in the market and the ...
Advertising · Today’s Quilter is the new brand with a fresh take on traditional quilting. With projects, features, techniques and news, each issue offers ...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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