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Studier.se
Education
På Studier.se, hittar du som söker information om utbildningar allt du behöver på en och samma plats! Oavsett om du står inför val av gymnasium, yrkeshögskola eller universitet. På Studier.se finns äv...
Beau Monde
Celebrity Gossip
Beau Monde is een tijdschrift over beauty, mode en celebrities. Zij brengen verslag uit over het laatste nieuws in de entertainment- en beautybranche....
Runner's World
Running & Jogging
Adverteer via Runner's World om mensen te bereiken die van hardlopen houden....
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Kek Mama
Family & Relationships
Kek Mama is een lifestylemagazine voor moeders en vrouwen die zoveel meer zijn dan alleen moeders....
Vrij Nederland
Regional News
Vrij Nederland is een tijdschrift over samenleving, economie en cultuur....
Nettikone
Automotive · An agile marketplace for heavy equipment
In Nettikone, tractors, forestry excavators and agricultural machinery will find a new owner. On this marketplace, even smaller implements, such as pressure washers, compressors and aggregates also mo...
Nettimoto
Automotive · The biggest selection of motorcycles, mopeds or quad bikes in Finland
Sell or find your own mopeds, snowmobiles, motorcycles or scooters from Nettimoto classifieds. As a retailer, you will find solutions for your various sales needs from us. For advertisers, we offer a ...
De Stad Amersfoort
Local News · Over De Stad Amersfoort
www.destadamersfoort.nl Oplage: 66.400 exemplarenVerschijnt als lokale huis-aan-huis krant in de gemeente Amersfoort SluitingstijdenMaandag 17.00 uur RouwadvertentieDinsdag voor 16.00 uurKlik hier om...
54%
Men
46%
Women
13-65 years
Witte Weekblad Nieuw-Vennep
Local News · Over Witte Weekblad Nieuw-Vennep
www.witteweekbladnieuw-vennep.nl Oplage: 18.700 exemplarenVerschijnt als lokale huis-aan-huiskrant in de gemeente Nieuw-Vennep SluitingstijdDinsdag 10:00 uur RouwadvertentieDinsdag 12:30 uurKlik hier...
48%
Men
52%
Women
13-65 years
Scherpenzeelse Krant
News · Over Scherpenzeelse Krant
www.scherpenzeelsekrant.nl Oplage: 6.200 exemplarenVerschijnt als lokale huis-aan-huiskrant in de gemeente Scherpenzeel SluitingstijdMaandag 08.00 uur RouwadvertentieMaandag voor 16.00 uurKlik hier o...
47%
Men
53%
Women
13-65 years
Stad Nijkerk.nl
Local News · Over Stad Nijkerk
www.stadnijkerk.nl Oplage: 19.300 exemplarenVerschijnt als lokale huis-aan-huiskrant in de gemeente Nijkerk SluitingstijdDinsdag 11.00 uur RouwadvertentieWoensdag voor 08.00 uurKlik hier om een rouwa...
46%
Men
54%
Women
13-65 years
Ket Brussels
Hobbies & Interests
Ket is a magazine about Brussels' queer community and writes about culture, fashion and design and much more....
Bruzz
News
Bruzz is een non-profit krant en bericht over het laatste nieuws en evenementen in Brussel....
Marie Claire Belgium
Style & Fashion
By advertising in Marie Claire, you reach a target group of women with an interest in fashion, beauty and style....
Feeling Woven
Interior Decorating
Feeling Woven is een magazine voor wie geïnteresseerd is in interieurdesign....
Jobat
Business
Jobat is a portal for employers and recruiters. Advertise your vacancies and reach a relevant target audience. ...
Stijlvol Wonen
Interior Decorating
Stijlvol Wonen is the magazine for all who are interested in home styling and interior design. ...
Washington Times
News
Since 1982, The Washington Times has furthered its founder's vision to provide a trusted counterweight to the media often identified as "mainstream." While presidents, prime ministers and other power ...
Alexandria Gazette Packet
News
The Alexandria Gazette was a succession of newspapers based in Alexandria, Virginia, United States. The newspaper offers an important source of information for events in Alexandria, particularly in th...
What is native advertising?
Native advertising is a type of online advertising where the ad content naturally blends with the content of the platform on which it is displayed, enhancing the user experience of the ad.
Unlike traditional display ads, which can stand out and interrupt the user's experience, native ads are designed to look and feel like a natural part of the website or app they are displayed on.
This form of advertising offers benefits such as higher engagement rates and better click-through rates (CTR) because users find them less intrusive. Native ads can include sponsored posts on social media, recommended articles on news sites, or other content-rich formats that fit naturally into the user's flow.
Understanding and implementing native advertising can help brands create more meaningful and less intrusive advertising experiences for their target audience.
How much does native advertising cost?
A native ad can vary in price from USD 1,500 to USD 12,000, with the price often based on factors such as the website's category, target audience, and reach. The cost can significantly increase if you wish for the ad to be visible for a longer period, or if you want to include additional services such as article production and distribution of the article across various social media channels.
We have listed hundreds of different brands on Ocast offering native advertising and recommend exploring and comparing different options as well as negotiating the price to get a good deal.
Why choose native advertising?
Native advertising is effective due to the way we humans operate and interact with online content. People always crave relevant and valuable content and, as a result, filter out a lot of content that isn't as relevant, like banners via display advertising. We tend to develop something called "banner blindness," a phenomenon where visitors systematically ignore banner ads, which has led to a drastic decrease in the effectiveness of traditional banner advertising over the years.
Native advertising is often more informative and less intrusive, which helps to educate and engage visitors, creating a positive association with the brand. In the long term, when a purchasing need arises, visitors remember the valuable content they consumed through native ads, making them more likely to consider and choose the advertised products or services.
Why is it called native advertising?
Originally, these ads were referred to as "advertorials," but as digital media grew in popularity, the term "native" (or "natives" in plural) became the common term for such ads, whether they are digital or printed.
Are native ads "hidden" ads?
Not at all! According to marketing laws, it should be clearly stated that a native ad is advertising. Hiding an ad as an innocent article can be misleading for the reader, which can harm the advertiser's brand. The goal of native advertising is to offer valuable content while the reader is aware of its commercial nature.
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