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Ringsaker Blad 

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Active in Brumunddal
Offers Native
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Sarpsborg Arbeiderblad 

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Active in Sarpsborg
Offers Native
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Svelviksposten 

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Active in Svelvik
Offers Native
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Tvedestrandsposten 

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Active in Tvedestrand
Offers Native
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Vestlandsnytt 

Advertising · Finn nyttig kontaktinformasjon til Vestlandsnytt her! Vestlandsnytt er ei nynorsk avis som utgis i Møre og Romsdal. Avisa kjem ut to dager i...
Active in Møre og Romsdal
Offers Native
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ChicagoReader

Active in United States
Offers Native
Reaches 50% women, 50% men, 35-44 years
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Halden Arbeiderblad 

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Active in 2 locations
Offers Native
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Oppland Arbeiderblad 

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Active in Gjøvik
Offers Native
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Sandefjords Blad 

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Active in Sandefjord
Offers Native
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Vestby Avis 

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Active in Vestby
Offers Native
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Komputer for Alle – Nyhedsbrev og Website 

Computers · Komputer for alle er det eneste pc-magasin for brugere på alle niveauer.
Den redaktionelle linje dækker pc’er og internettet, tablets og sma...
Active in Denmark
Offers Native
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Bold 

Soccer · Brug bolden, når du booker
… og bliv set af mere end 600.000 unikke brugere hver uge.
Bold er Danmarks største fodboldmedie. Det femtestørst...
Active in Denmark
Offers Native
Reaches 90% men, 10% women, 16-55 years
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Skippo 

Hobbies & Interests · Skippo är Nordens största båttjänst med över en miljon användare och besökare i app och på webben. På Skippo.se kombinerar vi djup expertis ...
Active in Sweden
Offers Native
Reaches 80% men, 20% women, 35-65 years
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Bodø Nu 

Local News · Bodø Nu er en del av Nu Publishing og Amedia.
 
Amedia er den største utgiveren av lokale medier i Norge, med aviser som leses av over 2,2 m...
Active in Bodø
Offers Native
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Lokalavisa Trysil-Engerdal 

Local News · Lokalavisa Trysil-Engerdal hjelper deg med annonsering og markedsføring. Sammen med resten av KildeGruppen utgjør Lokalavisa Trysil-Engerdal...
Active in Norway
Offers Native
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Udbetalingsoversigt.dk 

Finance · Vi har valgt at lave denne side, for at hjælpe dig med at kende de forskellige offentlige udbetalinger, og lære mere omkring reglerne og dat...
Active in Denmark
Offers Native
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Gavetid.dk 

Advertising · Gavetid startede i en personlig søgning efter gode gaver til et familiemedlem. I søgningen fandt vi ud af, at de sider som der var med gavei...
Active in Denmark
Offers Native
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Bil-nyt.dk 

Automotive · Bil-nyt.dk er en hjemmeside med artikler og guides om biler....
Active in Denmark
Offers Native
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Stabilokonomi.dk 

Finance · Velkommen til Stabiløkonomi.dk som er en af danmarks største økonomiblogs og blev startede tilbage i 2017, og som bare var en lille hobbyblo...
Active in Denmark
Offers Native
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iPhoneluppen.dk 

Cell Phones & Devices · iPhoneluppen.dk har siden 2012 sammenlignet priser på og besvaret spørgsmål om den iPhone, som forbrugerne måtte have....
Active in Denmark
Offers Native
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What is native advertising?

Native advertising is a type of online advertising where the ad content naturally blends with the content of the platform on which it is displayed, enhancing the user experience of the ad.

Unlike traditional display ads, which can stand out and interrupt the user's experience, native ads are designed to look and feel like a natural part of the website or app they are displayed on.

This form of advertising offers benefits such as higher engagement rates and better click-through rates (CTR) because users find them less intrusive. Native ads can include sponsored posts on social media, recommended articles on news sites, or other content-rich formats that fit naturally into the user's flow.

Understanding and implementing native advertising can help brands create more meaningful and less intrusive advertising experiences for their target audience.

How much does native advertising cost?

A native ad can vary in price from USD 1,500 to USD 12,000, with the price often based on factors such as the website's category, target audience, and reach. The cost can significantly increase if you wish for the ad to be visible for a longer period, or if you want to include additional services such as article production and distribution of the article across various social media channels.

We have listed hundreds of different brands on Ocast offering native advertising and recommend exploring and comparing different options as well as negotiating the price to get a good deal.

Why choose native advertising?

Native advertising is effective due to the way we humans operate and interact with online content. People always crave relevant and valuable content and, as a result, filter out a lot of content that isn't as relevant, like banners via display advertising. We tend to develop something called "banner blindness," a phenomenon where visitors systematically ignore banner ads, which has led to a drastic decrease in the effectiveness of traditional banner advertising over the years.

Native advertising is often more informative and less intrusive, which helps to educate and engage visitors, creating a positive association with the brand. In the long term, when a purchasing need arises, visitors remember the valuable content they consumed through native ads, making them more likely to consider and choose the advertised products or services.

Why is it called native advertising?

Originally, these ads were referred to as "advertorials," but as digital media grew in popularity, the term "native" (or "natives" in plural) became the common term for such ads, whether they are digital or printed.

Are native ads "hidden" ads?

Not at all! According to marketing laws, it should be clearly stated that a native ad is advertising. Hiding an ad as an innocent article can be misleading for the reader, which can harm the advertiser's brand. The goal of native advertising is to offer valuable content while the reader is aware of its commercial nature.

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