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Østlandets Blad 

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Active in Ski
Offers Native
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Framtid i Nord 

Advertising · Framtid i Nord er det ledende, lokale mediehuset i Nord-Troms og har levert lokalt innhold siden 1988.
Vi heier på lokalt næringsliv og vil ...
Active in Storslett
Offers Native
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Vol.no 

Advertising · Vesteraalens Avis er lokalavisen for Hadsel og har kontor på StokmarknesVi kommer ut to ganger i uka, som papiravis og e-avis. Man kan også ...
Active in Sortland
Offers Native
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Fjordenes Tidende 

Advertising · Fjordenes Tidende blei etablert i 1910 og er det største mediehuset i Nordfjord. Vi laga stoff frå kommunane Kinn, Stad, Bremanger og Vanylv...
Active in Måløy
Offers Native
Reaches 54% men, 46% women, 45 years
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Vikebladet 

News · Finn nyttig kontaktinformasjon til Vikebladet her! Lokalavis for Hareid og Ulstein, kommunar på Sunnmøre. Nettavisa Vikebladet.no er ei av d...
Active in Ulsteinvik
Offers Native
Reaches 52% men, 48% women, 39-42 years
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Vigga 

Advertising · Du finner oss i andre etasje i Kyrkjevegen 2 på Dombås. 
Velkommen innom!
Redaksjonen kan kontaktes på: 61 21 50 10 
Konst. redaktør Hans Er...
Active in 3 locations
Offers Native
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Recharge 

Electric Cars · Det här är sajten för dig som tror på framtiden och en värld av fossilfria och smarta bilar, nya tankesätt för transportering och teknik som...
Active in Sweden
Offers Native
Reaches 70% men, 30% women, 30-50 years
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Bilköparguiden 

Automotive · En inspirerande sajt med tips för sig som ska köpa eller sälja bil, eller om du bara läsa intressanta artiklar om bilar.
Bilköparguiden är e...
Active in Sweden
Offers Native
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Byggtipsen.se 

Construction · Byggtipsen is an online magazine that focuses on everything in construction, interior design, renovation, and small and large projects for h...
Active in Sweden
Offers Native
Reaches 63% men, 37% women, 40-65 years
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PC-tidningen 

Computers · PC Tidningen är den enda PC tidningen för användare på alla nivåer.
Vi skriver om PCs och internet, surfplattor och smarttelefoner, program ...
Active in Sweden
Offers Native
Reaches 60% men, 40% women, 30-59 years
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Innebandymagazinet 

Sports · Hela Sveriges innebandymagazin och världens största sajt om innebandy, med fokus på både bredd och elit. Når i snitt mellan 50 000 och 75 00...
Active in Sweden
Offers Native
Reaches 69% men, 31% women, 25-44 years
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Haugesunds Avis 

Local News · Amedia Salg og Marked hjelper bedrifter med annonsering og markedsføring. Amedia er den største utgiveren av lokale medier i Norge, med avis...
Active in Haugesund
Offers Native
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Söderåsen NU 

Local News · 



Söderåsen NU är Örkelljungas, Klippans, Perstorps, Åstorps och Bjuvs gratisutdelade tidning – som papperstidning och på webben. Här hitt...
Active in 5 locations
Offers Native
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Raumnes 

Local News · Raumnes hjelper deg med annonsering og markedsføring. Ingen kjenner Nes kommune som oss, og vi vet hva som skal til for å lykkes i en av lan...
Active in Norway
Offers Native
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Stangeavisa 

Local News · Stangeavisa hjelper deg med annonsering og markedsføring. Ingen kjenner Stange og stangesokningen bedre enn oss, og vi vet hva som skal til ...
Active in Norway
Offers Native
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ETC.se 

News · Sveriges mest träffsäkra kanaler för välutbildade, miljömedvetna, engagerade och köpstarka opinionsbildare i storstäderna. Läsarnas syn på E...
Active in Sweden
Offers Native
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Nordlys 

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring. Amedia er den største utgiveren av lokale medier i Norge, med aviser som les...
Active in Tromsø
Offers Native
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Rjukan Arbeiderblad 

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Active in Rjukan
Offers Native
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Telemarksavisa 

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Active in Skien
Offers Native
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Østlendingen 

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Active in 4 locations
Offers Native
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What is native advertising?

Native advertising is a type of online advertising where the ad content naturally blends with the content of the platform on which it is displayed, enhancing the user experience of the ad.

Unlike traditional display ads, which can stand out and interrupt the user's experience, native ads are designed to look and feel like a natural part of the website or app they are displayed on.

This form of advertising offers benefits such as higher engagement rates and better click-through rates (CTR) because users find them less intrusive. Native ads can include sponsored posts on social media, recommended articles on news sites, or other content-rich formats that fit naturally into the user's flow.

Understanding and implementing native advertising can help brands create more meaningful and less intrusive advertising experiences for their target audience.

How much does native advertising cost?

A native ad can vary in price from USD 1,500 to USD 12,000, with the price often based on factors such as the website's category, target audience, and reach. The cost can significantly increase if you wish for the ad to be visible for a longer period, or if you want to include additional services such as article production and distribution of the article across various social media channels.

We have listed hundreds of different brands on Ocast offering native advertising and recommend exploring and comparing different options as well as negotiating the price to get a good deal.

Why choose native advertising?

Native advertising is effective due to the way we humans operate and interact with online content. People always crave relevant and valuable content and, as a result, filter out a lot of content that isn't as relevant, like banners via display advertising. We tend to develop something called "banner blindness," a phenomenon where visitors systematically ignore banner ads, which has led to a drastic decrease in the effectiveness of traditional banner advertising over the years.

Native advertising is often more informative and less intrusive, which helps to educate and engage visitors, creating a positive association with the brand. In the long term, when a purchasing need arises, visitors remember the valuable content they consumed through native ads, making them more likely to consider and choose the advertised products or services.

Why is it called native advertising?

Originally, these ads were referred to as "advertorials," but as digital media grew in popularity, the term "native" (or "natives" in plural) became the common term for such ads, whether they are digital or printed.

Are native ads "hidden" ads?

Not at all! According to marketing laws, it should be clearly stated that a native ad is advertising. Hiding an ad as an innocent article can be misleading for the reader, which can harm the advertiser's brand. The goal of native advertising is to offer valuable content while the reader is aware of its commercial nature.

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