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Native advertising in Sundsvall
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Populär Historia
Hobbies & Interests · Populär Historia ges ut en gång i månaden för personer som älskar svensk historia. Vi skriver om människor, händelser och fenomen - allt som...
Innebandymagazinet
Sports · Hela Sveriges innebandymagazin och världens största sajt om innebandy, med fokus på både bredd och elit. Når i snitt mellan 50 000 och 75 00...
Utsidan
Hobbies & Interests · 1995 startade Christer Lindh Utsidan som en naturlig samlingspunkt för alla som är intresserade av naturnära friluftsaktiviteter, resor och ...
Seniordeal
Shopping · Seniordeal.se startades 2012 med målet att hjälpa Sveriges seniorer och pensionärer 55+. I dagsläget har vi ca 190 000 medlemmar som på rege...
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SvenskaFans
Sports · ”Av fans, för fans” är vårt motto. På SvenskaFans läser du inte de vanliga sporttexterna som du hittar på de övriga sportsajterna. SvenskaFa...
Fotbolldirekt
Sports · FotbollDirekt.se is one of Sweden’s biggest soccer sites, with special focus on Swedish soccer and Swedish players abroad!...
Klart
Weather · Klart.se är en av Sveriges största sajter alla kategorier och den största kommersiella vädertjänsten med över en miljon användare under somm...
Grönt Samhällsbyggande
Construction · Äntligen kan vi presentera Grönt Samhällsbyggande - ett bygg- och fastighetsmagasin som skiljer sig från andra tidningar i branschen. Ett ma...
Hockeysverige
Ice Hockey · Hockeysverige.se är Sveriges största nyhetssajt med fullt fokus på ishockey. Med i snitt över 300 000 unika besökare per vecka är det den pr...
Elinstallatören
Construction · Elinstallatören är den ledande tidningen inom elteknikområdet. Vi förmedlar senaste nytt om produkter, metoder, teknik och företagande. Med ...
Modette
Shopping · Modette – Sveriges ledande redaktionella sajt för unga kvinnor. Bäst på livsstil, kärlek, karriär, mode och skönhet. Modettes motto är att a...
Bröllopstorget
Weddings & Marriage · Bröllopstorget är Sveriges i särklass största bröllopssajt....
Boneo
Real Estate Platforms · Boneo är bostadsportalen med de mest aktiva bostadsköparna. Boneos unika digitala verktyg och kanaler hittar och driver aktivt in spekulante...
Digital Foto
Photography · Digital Foto är den största tidningen för amatörfotoentusiaster i de nordiska länderna. Digital Foto presenterar massor av inspiration, inte...
Allas.se
Family & Relationships · With Allas.se we want to make life richer for all the amazing women in the middle of life! Here we gather the best content in story, health,...
Aktiespararna
Finance · Aktiespararna är det självklara valet för alla som är intresserade av aktier och privatekonomi. Vår målgrupp är inte bara ivrig, engagerad, ...
Freeride
Skiing · Freeride is today one of the strongest brands in Scandinavian ski media. Freeride was started in 1998 and today, with its 400,000 unique vis...
VVS-Forum
Construction · Plumbing Forum goal is to keep businesses and employees in the HVAC industry well informed about the outside world and the importance for th...
Driva Eget
Advertising · Driva Egets vision är att hjälpa så många människor och företag som möjligt att uppnå sin fulla potential. Vi gör det genom att samla och sk...
Hänt.se
Celebrity Gossip · Hänt.se gives you the most fascinating news about current events in politics, foreign affairs, society, crime, research, tech and economics....
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What is native advertising?
Native advertising is a type of online advertising where the ad content naturally blends with the content of the platform on which it is displayed, enhancing the user experience of the ad.
Unlike traditional display ads, which can stand out and interrupt the user's experience, native ads are designed to look and feel like a natural part of the website or app they are displayed on.
This form of advertising offers benefits such as higher engagement rates and better click-through rates (CTR) because users find them less intrusive. Native ads can include sponsored posts on social media, recommended articles on news sites, or other content-rich formats that fit naturally into the user's flow.
Understanding and implementing native advertising can help brands create more meaningful and less intrusive advertising experiences for their target audience.
How much does native advertising cost?
A native ad can vary in price from USD 1,500 to USD 12,000, with the price often based on factors such as the website's category, target audience, and reach. The cost can significantly increase if you wish for the ad to be visible for a longer period, or if you want to include additional services such as article production and distribution of the article across various social media channels.
We have listed hundreds of different brands on Ocast offering native advertising and recommend exploring and comparing different options as well as negotiating the price to get a good deal.
Why choose native advertising?
Native advertising is effective due to the way we humans operate and interact with online content. People always crave relevant and valuable content and, as a result, filter out a lot of content that isn't as relevant, like banners via display advertising. We tend to develop something called "banner blindness," a phenomenon where visitors systematically ignore banner ads, which has led to a drastic decrease in the effectiveness of traditional banner advertising over the years.
Native advertising is often more informative and less intrusive, which helps to educate and engage visitors, creating a positive association with the brand. In the long term, when a purchasing need arises, visitors remember the valuable content they consumed through native ads, making them more likely to consider and choose the advertised products or services.
Why is it called native advertising?
Originally, these ads were referred to as "advertorials," but as digital media grew in popularity, the term "native" (or "natives" in plural) became the common term for such ads, whether they are digital or printed.
Are native ads "hidden" ads?
Not at all! According to marketing laws, it should be clearly stated that a native ad is advertising. Hiding an ad as an innocent article can be misleading for the reader, which can harm the advertiser's brand. The goal of native advertising is to offer valuable content while the reader is aware of its commercial nature.
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