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Ouray County Plaindealer
News · The Ouray County Plaindealer is a weekly newspaper based in Ouray, Colorado and owned by 550 Publishing, Inc. It is the newspaper of record ...
The Reminder publications.
News · We publish local, hometown news for the Western Mass communities of: East Longmeadow, Wilbraham, Hampden, Longmeadow, Enfield (CT), Somers (...
Cape Gazette
News · Cape Gazette is an independently owned and operated twice-weekly, community newspaper published in Lewes, Delaware. It is currently availabl...
The Jacksonville Daily Record
News · The Jacksonville Daily Record, Jacksonville Record & Observer and JaxDailyRecord.com deliver the news and information business leaders rely ...
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Florida Star
News · In April 2020, The Florida Star celebrated its 69th anniversary. The Florida Star, was founded on April 15, 1951 by Eric O. Simpson, the fir...
Palatka Daily News
News · The Palatka Daily News is a local newspaper published in Palatka, Florida, United States, which appears every Tuesday to Saturday. It was fo...
The Garden Island
News · The Garden Island is a daily newspaper based in Lihue, Hawaii, covering the islands of Kauai and Niihau. The Garden Island began publication...
Honolulu Star-Advertiser
News · The Honolulu Star-Advertiser published its first edition June 7, 2010, combining the best of the 128-year-old Honolulu Star-Bulletin and the...
Post Register
News · The Post Register is the essential provider of local news and advertising with a combined online and print audience of more than 60,000.The ...
Chicago Sun-Times
News · Winner of eight Pulitzer Prizes, the Chicago Sun-Times is Chicago’s oldest continuously published daily newspaper in the city. Founded in 19...
Wednesday Journal
News · Wednesday Journal, Inc. is a newspaper publisher based in Oak Park, Illinois. It publishes a free weekly community newspaper in Chicago's Au...
The Daily Northwestern
News · One of the nation’s most respected college newspapers, The Daily Northwestern has won dozens of national and regional awards. The Daily has...
Daily Journal (Franklin, Indiana)
News · The Daily Journal is an American daily newspaper published Monday through Saturday mornings in Franklin, Indiana. It is owned by AIM Media I...
The Herald Republican
News · The Herald Republican, serving Steuben County, Ind., traces its roots to the pre-Civil War publication, the Steuben Republican, first publis...
The News Sun
News · The News Sun is the daily newspaper serving Noble and LaGrange counties in northeast Indiana. It traces its history back to the spring of 18...
The Republic
News · The Republic has been recognized scores of times by state and national organizations for achievements in news reporting, advertising and cir...
Ottumwa Courier
News · The Ottumwa Courier is Ottumwa’s oldest business. The Courier dates back to 1848, just two years after Iowa became a state.The first version...
The Waterloo-Cedar Falls Courier
News · The Waterloo-Cedar Falls Courier is a daily afternoon newspaper published by Lee Enterprises for people living in Waterloo and Cedar Falls, ...
The Manhattan Mercury
News · The Manhattan Mercury is the local newspaper for Manhattan, Kansas. The Mercury is a daily newspaper published in the afternoon five days a ...
Kansas State Collegian
News · The Kansas State Collegian is the weekly newspaper at Kansas State University in Manhattan, Kansas. Its content is reported, edited, and pro...
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What is an insert in the context of advertising?
An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.
Why should one consider advertising via inserts?
Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.
You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.
What is the cost to advertise with an insert?
The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.
Which type of company should invest in advertising via inserts?
Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.
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