| An edition | 6 issues (one week) | |
| Coverage | 50,000 | 149,000 |
| OTS* | 50,000 | 302,000 |
| Frequency | 1,0 | 2,0 |
* OTS: Opportunity To See = number of exposure opportunities. (Equivalent to the number of possible impressions)
* Number of times the same person has had the opportunity to be exposed to the content
Source: Consumer & Media '24 / 2 - 12+
One issue of Finansavisen is read by 50,000 people. Six editions are read by a total of 149,000 different people. This means that with advertising in 6 editions, you get up to 302,000 exposure options (equivalent to "views" digitally), and you have a frequency of 2,0.
