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The Chicago Defender
News · The Chicago Defender is a multi-media content provider of news, information and events that cover the interests of the urban African America...
Daily Chronicle
News · The 'Daily Chronicle' was a British newspaper that was published from 1872 to 1930 when it merged with the Daily News to become the News Chr...
Daily Herald
News · The Daily Herald is a daily newspaper based in Arlington Heights, Illinois, a suburb of Chicago. The newspaper is distributed in the norther...
Daily Southtown
News · The Daily Southtown is a newspaper of the Chicago, Illinois, United States metropolitan area that covers the south suburbs and the South Sid...
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The Dispatch
News · The Dispatch–Argus is a daily morning newspaper in East Moline, Illinois and circulated primarily throughout the Illinois side of the Quad C...
Effingham Daily News
News · The Effingham Daily News formed with the merger of four newspapers in 1946 – the Effingham Daily Record, Effingham Democrat, Effingham Repub...
Journal Star
News · The Lincoln Journal Star is an American daily newspaper that serves Lincoln, Nebraska, the state capital and home of the University of Nebra...
Naperville Sun
News · The Naperville Sun is a newspaper based in Naperville, Illinois, USA. It is published three days a week, Wednesday, Friday and Sunday. It is...
The News-Gazette
News · Origins of the newspaper can be traced to the Urbana Union, first published in 1852. Over the next 70 years, the paper went through several ...
Northwest Herald
News · The Northwest Herald is a daily tabloid newspaper published in Crystal Lake, Illinois. The paper serves the northwest suburbs of Chicago, in...
Quincy Herald-Whig
News · The Herald-Whig traces its roots to The Illinois Bounty Land Register, which published its first edition on April 17, 1835, 17 years after I...
The Rock Island Argus
News · The Dispatch–Argus is a daily morning newspaper in East Moline, Illinois and circulated primarily throughout the Illinois side of the Quad C...
The Southern Illinoisan
News · The Southern Illinoisan is a daily newspaper based in Carbondale, Illinois, known locally as "The Southern." As of October 2014, it has a da...
Star Courier
News · The Star Courier is an American daily newspaper published in Kewanee, Illinois. It is owned by Gannett.The daily newspaper is the largest of...
Berwyn Suburban Life
News · The Berwyn Suburban Life is a weekly newspaper published on Wednesdays in Berwyn, Illinois. The paper covers news of Berwyn, Cicero, Forest ...
La Grange Suburban Life
News · La Grange is a suburb of Chicago with a population of 15,555. La Grange is in Cook County and is one of the best places to live in Illinois....
Lemont Suburban Life
News · Suburban Life Media is a Downers Grove, Illinois-based publisher of 20 weekly newspapers in Chicago's western and northern suburbs. Formerly...
Wednesday Journal
News · Wednesday Journal, Inc. is a newspaper publisher based in Oak Park, Illinois. It publishes a free weekly community newspaper in Chicago's Au...
Hinsdale Suburban Life
News · Suburban Life Media is a Downers Grove, Illinois-based publisher of 20 weekly newspapers in Chicago's western and northern suburbs. Formerly...
The Madison / St. Clair Record
News · The Record, a weekly legal journal covering the Madison and St. Clair County Civil Courts, is now accepting legal notices for publication. W...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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