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Digital Insurance
News · Digital Insurance is the essential resource for senior executives leading the digital transformation of the insurance industry. Across event...
Employee benefit news
News · Employee Benefit News (EBN) is the primary media resource for decision makers in the worlds of employee benefits, human resources and workpl...
Asset Securitization Report
News · Asset Securitization Report is the essential resource for professionals in structured finance, providing deep coverage of deal-making for co...
The Bond Buyer
News · The Bond Buyer is the only independent information resource serving the entire municipal finance community. Its comprehensive paid-subscript...
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American Banker
News · American Banker is the essential resource for senior executives in banking and financial services, keeping its users updated on vital develo...
Accounting Today
News · Accounting Today is the leading information resource for public accountants – serving the community of professionals who provide tax prepara...
The Virginia Gazette
News · The Virginia Gazette was the official newspaper of Virginia, printed in Williamsburg from 1736 until 1780. When the capital of Virginia move...
Politico
News · POLITICO is the global authority on the intersection of politics, policy, and power. It is the most robust news operation and information se...
Alexandria Times
News · The Alexandria Times is Alexandria’s only locally owned, independent newspaper. We provide the best, most in-depth news reporting in the Por...
The Central Virginian
News · Serving Louisa County and Lake Anna, The Central Virginian is an award-winning member of the Virginia Press Association.The Louisa News and ...
Arizent
News · We are a business information company empowering people in financial and professional services to lead. By offering unique insight and analy...
Clinch Valley News
News · Established in 1869 in the small town of Jeffersonville (now Tazewell) in southwest Virginia, the four-page weekly was first edited by Dr. H...
The Connection Newspapers
Advertising · Connection Newspapers is a locally-owned media company founded in 1784, that publishes 15 weekly community newspapers reaching more than 100...
The Courier-Record
News · The Courier-Record is an award-winning weekly community newspaper that's been serving the Town of Blackstone, Nottoway County, and surroundi...
The Dinwiddie Monitor
News · The Dinwiddie Monitor is published once a week covering Dinwiddie County and surrounding communities. The newspaper is published on Wednesda...
Galax Gazette
News · The Gazette is a tri-weekly newspaper that covers the Twin Counties (City of Galax, Carroll County and Grayson County). Submit news content,...
Gloucester-Mathews Gazette-Journal
News · The Gloucester-Mathews Gazette-Journal is a weekly newspaper independently owned by Tidewater Newspapers Inc. A member of the Virginia Press...
Greene County Record
News · dentify, collect, appraise, organize, and preserve records with historical and/or evidential value, in all formats, as created by the electe...
InsideNoVa/Prince William
News · InsideNoVa.com, founded in 2003, is Northern Virginia's leading news, sports, traffic and weather website, covering Arlington, Fairfax, Prin...
Inside NoVa/North Stafford
News · InsideNoVa.com, founded in 2003, is Northern Virginia's leading news, sports, traffic and weather website, covering Arlington, Fairfax, Prin...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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