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The Pueblo Chieftain
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The Pueblo Chieftain is an American daily newspaper published in Pueblo, Colorado. The Chieftain was established in 1868 by Dr. Michael Beshoar, the first doctor in Trinidad, Colorado. Wilbur Fisk Sto...
The Daily Sentinel CO
News
The Grand Junction Daily Sentinel is the largest daily newspaper in western Colorado, with distribution in three counties and broad readership in six. 2013 marked 120 years of publication since the ne...
Reporter-Herald
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The Loveland Reporter-Herald is a daily newspaper published in Berthoud, Colorado. It carries local, regional, national and World news. It is owned by Prairie Mountain Publishing, a subsidiary of Medi...
The Durango Herald
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The Durango Herald is a newspaper in Durango, Colorado. The first edition of the Herald came out June 30, 1881. Two years later, the Herald merged with the Record, which had started publishing in 1880...
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Canon City Daily Record
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Cañon City Daily Record is a daily newspaper published in Cañon City, Colorado. It carries local, regional, national and world news. It is owned by Prairie Mountain Publishing, a subsidiary of MediaNe...
The Aspen Times
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Founded in 1881, The Aspen Times is the oldest and most-trusted print news outlet in Pitkin County, Colorado. The newspaper is a free, 9,000-circulation daily distributed from Aspen to Carbondale.The ...
BizWest
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Welcome to BizWest.com, where you’ll find breaking business news updated throughout the day, as well as in-depth features that also will appear in our monthly print edition. BizWest provides comprehen...
Boulder Weekly
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As Boulder County’s only independently owned newspaper, Boulder Weekly is dedicated to illuminating truth, advancing justice and protecting the First Amendment through ethical, no-holds-barred journal...
Reno Gazette-Journal
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The Reno Gazette Journal is the main daily newspaper for Reno, Nevada. It is owned and operated by the Gannett Company. It came into being when the Nevada State Journal (founded on November 23, 1870) ...
Elko Daily Free Press
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Elko Daily Free Press is a five-day-a-week newspaper with news coverage of local and surrounding communities.Lee Enterprises, Inc. is a publicly traded American media company. It publishes 77 daily ne...
Nevada Appeal
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The Nevada Appeal is a twice-weekly newspaper published in Carson City, Nevada, by Pacific Publishing Company.The Nevada Appeal was first published in on May 16, 1865, as the Carson Daily Appeal. It c...
Pahrump Valley Times
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The Pahrump Valley Times is a bi-weekly printed newspaper and online news site in Pahrump, Nevada, that covers news regarding Pahrump as well as areas around Nye County. The newspaper started its cir...
Record-Courier
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The Record-Courier is a twice-a-week newspaper in Gardnerville, Nevada. It has its origins in The Carson Valley News founded in Genoa, Nevada, in 1875 by A. C. Pratt. The newspaper was renamed The Gen...
Casper Star-Tribune
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The Casper Star-Tribune is a newspaper published in Casper, Wyoming, with statewide influence and readership.It is Wyoming's largest print newspaper, with a daily circulation of 23,760 and a Sunday ci...
Cody Enterprise
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It was established by Buffalo Bill and John Peake in 1899. The first issue appeared on August 31, 1899, and it was firmly established in 1902. In 1904, it was bought by Caroline Lockhart, a Prohibiti...
Laramie Boomerang
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Headquartered in Laramie, our paper is distributed throughout southeast Wyoming, and into northern Colorado, with the majority of our circulation within Albany County. Each year we invest a great deal...
The Kingman Daily Miner
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The Kingman Miner newspaper general circulation covers the City of Kingman and surrounding communities of Golden Valley, Meadview, Dolan Springs and Chloride. The Miner is published in print on Sunday...
Casa Grande Dispatch
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The Casa Grande Dispatch turned 100 years old in January 2012, and is Casa Grande’s oldest business in operation. The Dispatch has played a significant role in informing the public and helping citizen...
Mohave Valley Daily News
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The Mohave Valley Daily News is a newspaper in Bullhead City, Arizona, United States. It was started in 1964 by Lee B. Perry, then owner and publisher of the nearby Needles Desert Star, a weekly newsp...
Sierra Vista Herald
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Herald/Review Media is an award-winning community newspaper serving Sierra Vista and Bisbee, Arizona since 1900. We are a 3 day a week publication with emphasis on local news, sports, community news f...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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