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The Daily Astorian
News · The Astorian, formerly known as The Daily Astorian, is a newspaper, published in Astoria, Oregon, United States, established in 1873, and in...
The Bulletin OR
News · The Bulletin is the daily newspaper of Bend, Oregon, United States. The Bulletin is owned by EO Media Group, which prior to January 2013 was...
Corvallis Gazette-Times
News · The Corvallis Gazette-Times is a daily newspaper for Corvallis, Benton County, Oregon, United States. The newspaper, along with its sister p...
The Register-Guard
News · The Register-Guard is a daily newspaper in the northwestern United States, published in Eugene, Oregon. It was formed in a 1930 merger of tw...
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Herald and News
News · Serving the Klamath Basin for more than 100 years, the Herald and News is the premier source of information in Klamath, Lake, Siskiyou and M...
East Oregonian
News · The East Oregonian (EO) is a daily newspaper published in Pendleton, Oregon, United States and covering Umatilla and Morrow counties. The EO...
The News-Review
News · The News-Review is the daily newspaper for Douglas County, a county larger than the state of Connecticut. The county stretches from the Paci...
Statesman Journal
News · The Statesman Journal is the major daily newspaper published in Salem, Oregon, United States. Founded in 1851 as the Oregon Statesman, it la...
Curry Coastal Pilot
News · The Curry Coastal Pilot is a general interest newspaper serving the community, Brookings-Harbor, at the southwestern corner of Oregon. Our n...
Capital Press
News · The Capital Press is a weekly agricultural newspaper covering the West Coast of the United States, and published in Salem, Oregon. The newsp...
The Source Weekly
News · The Source Weekly is a weekly newspaper based in Bend, Ore., covering news, art, music, events, outdoors and other issues of interest to rea...
Daily Emerald
News · The Emerald has served the University of Oregon with news and information since 1900. Our mission is to train students, serve the UO communi...
The Kingman Daily Miner
News · The Kingman Miner newspaper general circulation covers the City of Kingman and surrounding communities of Golden Valley, Meadview, Dolan Spr...
Casa Grande Dispatch
News · The Casa Grande Dispatch turned 100 years old in January 2012, and is Casa Grande’s oldest business in operation. The Dispatch has played a ...
Mohave Valley Daily News
News · The Mohave Valley Daily News is a newspaper in Bullhead City, Arizona, United States. It was started in 1964 by Lee B. Perry, then owner and...
Sierra Vista Herald
News · Herald/Review Media is an award-winning community newspaper serving Sierra Vista and Bisbee, Arizona since 1900. We are a 3 day a week publi...
Chino Valley Review
News · The Chino Valley Review is a weekly publication of Prescott Newspapers, Inc. based in Chino Valley, Arizona. The Chino Valley Review is publ...
Grand Canyon News
News · WGCN is actually two newspapers in one. The Williams section covers news about Northern Arizona along with local Williams news, sports and e...
White Mountain Independent
News · The White Mountain Independent covers news and events throughout Arizona's White Mountains serving both Apache and Navajo Counties.The White...
Williams-Grand Canyon News
News · WGCN is actually two newspapers in one. The Williams section covers news about Northern Arizona along with local Williams news, sports and e...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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