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WWD
Style & Fashion · WWD is the daily fashion media of record and the exclusive news authority in fashion, retail and beauty. As the global go-to for breaking ne...
The Hollywood Reporter
Entertainment · The Hollywood Reporter (THR) is a flagship entertainment media brand, offering in-depth reporting, analysis, unparalleled access, world-clas...
Rolling Stone
Advertising · Five decades since its founding, Rolling Stone today has evolved into a multi-platform content brand with unrivalled access and authority, r...
SXSW
Advertising · Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, fil...
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VIBE
Entertainment · Founded in 1992 by iconic music and film producer Quincy Jones as a print publication, VIBE is a leading entertainment and lifestyle brand d...
SheKnows.com
Advertising · SheKnows is the #momlife expert. We’re an inclusive community for parents, and we recognize the challenges that living a full, vibrant, bus...
STYLECASTER
Style & Fashion · STYLECASTER’s mantra is ‘style to the people’— and our mission is to be an accessible, inclusive, ahead-of-the-trend destination for the mil...
Deadline
Entertainment · Deadline Hollywood (Deadline.com) first began in March 2006 as Deadline Hollywood Daily, the 24/7 Internet version of Nikki Finke’s long-run...
TVLine
News · Since its launch in January 2011, TVLine has had a singular, unwavering focus: to deliver a concentrated stream of breaking TV news, origina...
Spy
Advertising · Spy.com is a leading buyer’s guide for Millennials with discerning tastes in must-have gadgets, gear, style, media, and experiences. Spy.com...
The Things
Entertainment · The Things explores entertainment culture from every angle. Covering Celebrities, Social Media Influencers, Movies, TV Shows and Reality TV,...
Land.com
Marketplaces · The Land.com Network is the largest online marketplace to discover, buy and sell rural real estate. Providing powerful online marketing oppo...
Dateline NBC
Advertising · Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations....
On Purpose with Jay Shetty
Health · My name is Jay Shetty, and my purpose is to make wisdom go viral. I’m fortunate to have fascinating conversations with the most insightful p...
The Glenn Beck Program
News · Storytelling, insight and compelling perspective on American culture and politics. Glenn Beck's quick wit, candid opinions and engaging pers...
Cold Case Files
Entertainment · Based on the iconic, Emmy-nominated series on A&E, this show explores some of the most difficult-to-solve murders, which stymied investigato...
Undetermined
Society · In a coroner’s report, the word undetermined is used to describe the cause or manner of death when there’s insufficient evidence to lend a m...
Love, Janessa
Entertainment · Who is Janessa? Host Hannah Ajala embarks on a wild search for an adult entertainment star whose images are being used in global catfishing ...
WEAPONIZED
Society · In WEAPONIZED, Jeremy Corbell and George Knapp pull back the veil on the world of the known, to explore the unexplained. This multi-platform...
Operation: Tradebom
Society · The new Apple Original podcast “Operation: Tradebom” details the events surrounding the 1993 World Trade Center bombing, dissecting the inve...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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