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HBO's The Last of Us Podcast
Entertainment · The official companion podcast for the new HBO Original series The Last of Us, based on the critically acclaimed video game of the same name...
Letters from Sing Sing
Entertainment · In December of 2002, NBC News producer Dan Slepian got a letter from a New York state prison. It was from a man serving 25 years to life for...
Pico dos Marins: O Caso do Escoteiro Marco Aurélio
Society · Marco Aurélio was 15 years old when he disappeared from Pico dos Marins, in São Paulo, on June 8, 1985. What was supposed to be an adventure...
Partygate: The Inside Story
News · What did Boris Johnson really know about Downing Street’s notorious parties? With fresh revelations from our sources, in their own words, th...
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CBS Baltimore
News · WJZ-TV, also known as CBS Baltimore, is a CBS-affiliated television station located in Baltimore, Maryland. The station was first launched i...
Bustle
Entertainment · Bustle is an online American women's magazine founded in August 2013 by Bryan Goldberg. It positions news and politics alongside articles a...
Elite Daily
News · Elite Daily is an American online news platform founded by David Arabov, Jonathon Francis, and Gerard Adams. The site describes its target a...
GameRevolution
Advertising · A staple of games journalism since 1996, multiple generations of gamers know GameRevolution as the one-stop destination for breaking news, r...
TechCrunch
News · TechCrunch, founded on June 11, 2005, is a news website dedicated to the tech scene. We provide breaking technology news, opinions, and anal...
Sports Illustrated
News · Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, auth...
ELLE DECOR
Entertainment · ELLE DECOR has covered stylemakers, trendsetting interiors, and must-have home furnishings for 30 years. The leading edition in a worldwide ...
Dirt
Real Estate · DIRT is a tongue-in-cheek glimpse into the real estate transactions of high-profile and high-net worth people across a broad spectrum of ind...
Beauty Inc
Style & Fashion · Beauty Inc is the insider’s guide to the global Beauty community. Offering six franchise printed issues per year, a weekly news-based digita...
48 Hours
Entertainment · One of television's most popular true-crime series adapted for your ears. Follow along with 48 Hours every week as award-winning CBS News co...
Forbes
Business · Forbes brings this mindset to everything we do, the coverage we deliver and the communities we connect.Forbes’ key values are purpose, integ...
Ebay
Shopping · eBay create pathways to connect millions of sellers and buyers in more than 190 markets around the world. Our technology empowers our custom...
Delish
Food & Drink · Delish is the expert in creating fun food stories and enticing food lovers everywhere to join the party—and this is the dream team behind th...
ELLE USA
Style & Fashion · Elle is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and li...
Harper’s BAZAAR
Style & Fashion · Harper's Bazaar is an American monthly women's fashion magazine. It was first published in New York City on November 2, 1867, as the weekly ...
Men’s Health US
Entertainment · Men's Health, published by Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries. It is also the best-sellin...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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