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The Chronicle-Telegram
News · With a history reaching all the way back to the founding of Elyria’s first newspaper in 1829, The Chronicle-Telegram is heir to a rich tradi...
The Courier OH
News · The Courier is a daily newspaper based in Findlay, Ohio. It is delivered primarily to Hancock County and parts of Wyandot, Putnam, Seneca, W...
Record-Courier OH
News · The Record-Courier is an American daily newspaper in Portage County, Ohio, based in Kent. It is published by Gannett of Tysons Corner, Virgi...
Lancaster Eagle-Gazette
News · The Lancaster Eagle-Gazette is a daily newspaper based in Lancaster, Ohio in the United States and founded in 1936. Before 1936, it was kn...
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The Lima News
News · The Lima News is a daily newspaper covering news, sports and events in Allen, Auglaize, Hancock, Hardin, Mercer, Putnam, Shelby and Van Wert...
Mansfield News Journal
News · The Mansfield News Journal is a daily newspaper based in Mansfield, Ohio, that serves Richland, Ashland and Crawford counties, as well as pa...
The Independent OH
News · The Independent (formerly The Evening Independent) is an American daily newspaper published weekdays and Saturdays in Massillon, Ohio. It is...
The Times Reporter
News · The Times-Reporter is an American daily newspaper published seven mornings a week in New Philadelphia, Ohio. It is owned by Gannett.The news...
The Advocate (Newark)
News · The Advocate is the local daily newspaper of Newark, Ohio, serving the general Licking County region. It has been part of the Gannett family...
Portsmouth Daily Times
News · Portsmouth Daily Times is a morning newspaper in Scioto County, Ohio with a print circulation of about 10,000. It was first printed in 1852 ...
Salem News
News · The Salem News (formerly the Salem Evening News) is an American daily newspaper serving southern Essex County, Massachusetts. Although the p...
The Sidney Daily News
News · Established in 1891, the Sidney Daily News is a five-day-per-week newspaper covering Sidney and Shelby County. The Sidney Daily News is the ...
Times Recorder
News · The Zanesville Times Recorder is a daily newspaper based in Zanesville, Ohio, that serves Muskingum County. The newspaper is part of the USA...
The Suburbanite/Akron Beacon Journal
News · The Suburbanite's family of newspapers that serve readers with the news and sports stories that hit closest to home. The Suburbanite covers ...
Cincinnati CityBeat
News · As a free weekly newspaper, website and mobile platform, Cincinnati CityBeat has served the Greater Cincinnati area since 1994 with cultural...
The Catholic Telegraph
News · The Catholic Telegraph is a monthly magazine published by the Roman Catholic Archdiocese of Cincinnati primarily for its 500,000 congregants...
Sun News
News · Sun Newspapers was formed as a chain of weekly newspapers serving Northeast Ohio. Prior to a major reorganization in 2013, the chain consist...
The Miami Student
News · The Miami Student is the official student-published newspaper at Miami University in Oxford, Ohio, published weekly every Tuesday during the...
Cincinnati Enquirer
News · The Cincinnati Enquirer is a morning daily newspaper published by Gannett in Cincinnati, Ohio, United States. First published in 1841, the E...
Battle Creek Enquirer
News · The Battle Creek Enquirer is a daily newspaper in Battle Creek, Michigan. The newspaper, owned by the Gannett, is the only daily paper servi...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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