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Radio advertising in Washington
Ocast is the leading marketplace for marketing. We offer a wide range of radio channels that provide advertising in various formats. Fill in the form to get started.
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44 brands found
The Columbian
News
The Columbian is a daily newspaper serving the Vancouver, Washington, and Clark County, Washington area. The paper was published for its first decade as a four-page daily that was meant as a counterwe...
Better Newspapers Inc - Centralia Group - Southern Illinois
Advertising
Daily & weekly publications that have been around for over 165 years with a combined reach covering Southern Illinois (just 1-2 hours from Metro St. Louis). Our Regional website offers 150K average pa...
50%
Men
50%
Women
30-65 years
48 Hours
Entertainment
One of television's most popular true-crime series adapted for your ears. Follow along with 48 Hours every week as award-winning CBS News correspondents investigate the most intriguing crime and justi...
Off Air... with Jane and Fi
News
Fresh from their new Times Radio show Jane Garvey and Fi Glover keep the mics on, grab a cuppa and say what they really think – unencumbered and off air. If you want to contact the show to ask a quest...
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The New York Times
National News
The New York Times is an American daily newspaper founded in 1851 and based in New York City. It is widely regarded as one of the most prestigious newspapers in the world and has won numerous Pulitzer...
The Guardian
News
Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presence in the US and Australia as Guardian US and Guardian Austra...
Verdict
News
Join Senator Ted Cruz and co-host Ben Ferguson as they break down the most important news stories of the day and reveal what they mean for you. On "Verdict with Ted Cruz,” you will go behind the scene...
The Dan Patrick Show
Entertainment
Listen to Dan's daily radio show. With exclusive insider access, Patrick brings A-list guests from the world of sports and entertainment to the show. Sharing his perspective on pop culture and sports,...
Taking Cover
News
It was the worst Marine-on-Marine friendly fire incident in modern history. But it's not in the history books. An explosion in Fallujah, Iraq left three dead, a dozen wounded, and – for high-ranking o...
The Mantawauk Caves
Entertainment
On the night of May 10, 2007, three boys entered a cave in Mantawauk County, Tennessee. Only one made it out alive. The other two were found ten days later. They had been attacked by someone - or some...
Violation
Entertainment
Two families and an unthinkable crime at summer camp that binds them together. A new podcast from WBUR, Boston’s NPR, and The Marshall Project explores America’s opaque parole system through a 1986 mu...
The Moth
Arts
Since its launch in 1997, The Moth has presented thousands of true stories, told live and without notes, to standing-room-only crowds worldwide. Moth storytellers stand alone, under a spotlight, with ...
The Journal Podcast
News
The most important stories, explained through the lens of business. A podcast about money, business and power. Hosted by Kate Linebaugh and Ryan Knutson. The Journal is a co-production from Gimlet Med...
Global News Podcast
News
The day’s top stories from BBC News. Delivered twice a day on weekdays, daily at weekends...
Navigating Narcissism
Education
We all have to deal with narcissists. Now, it’s time to heal from them. In this groundbreaking series, clinical psychologist and world’s leading expert on narcissism Dr. Ramani Durvasula talks to surv...
Today, Explained
News
News comes at you fast. Join us at the end of your day to understand it. Today, Explained is your all-killer, no-filler, Monday to Friday news explainer co-hosted by Sean Rameswaram and Noel King. Eve...
Behind the Bastards
Advertising
There’s a reason the History Channel has produced hundreds of documentaries about Hitler but only a few about Dwight D. Eisenhower. Bad guys (and gals) are eternally fascinating. Behind the Bastards d...
Marketplace
Business
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you c...
Radio Rental
Society
Discover real-life horror stories, from bizarre crimes to paranormal activity. These true stories are set inside the fictional world of Radio Rental, an 80’s video rental store run by an eccentric sho...
Throughline
Society
The past is never past. Every headline has a history. Join us every week as we go back in time to understand the present. These are stories you can feel and sounds you can see from the moments that sh...
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Popular places
What does radio advertising cost?
Excluding production cost, the cost for radio advertising can range around USD 500 - 2500 for a standard campaign. The price varies based on different factors such as broadcast time, the popularity of the radio station, geographical region, the length of the advertisement, and the frequency and duration of the campaign.
Additionally, there's also a production cost that can often be chosen as an add-on. This entails the cost of creating the advertisement, including recording, editing, and possibly hiring voice actors or musicians. The production cost for radio advertising can often be purchased as an add-on for around USD 500 - 2000 depending on the type of production.
To get an accurate cost estimate, it is recommended to contact local or national radio stations directly or through a media agency that can assist with planning and purchasing radio advertising. You can also use platforms like Ocast.com to get quotes, get a sense of prices, and compare different options.
What are the advantages of radio advertising compared to other marketing channels?
Radio advertising allows advertisers to reach a broad audience in a cost-effective manner. It is often a good choice for brands wishing to reach a local audience in small to medium-sized cities. The reach is usually quite large with radio, which is a major advantage. However, it's important to have the right product that can be consumed by a broad audience. Niche products or brands may struggle to reach their audience via radio advertising.
One of the significant advantages of radio advertising is that the production of advertising is very quick and simple. Unlike TV advertising or printed advertising, radio advertising can be created and broadcast very quickly, making it a flexible choice for companies and brands who want to react to market changes in real time.
Another significant advantage is the cost. Radio advertising does not cost as much compared to other types of marketing channels. The radio channel also allows a repetition of messages throughout the day, which helps to reinforce your message.
What time of day is best to broadcast radio advertising?
The best times and days to broadcast radio advertising can vary depending on the target audience and the radio station's listeners. Typically, weekdays during morning and evening rush hours (6-10 in the morning and 3-7 in the evening) are considered prime time for radio advertising since many listen to the radio during their commute to and from work.
How do I find the best radio station to advertise in for my brand?
To find the best radio station for your brand, start by defining your target audience. Then explore various radio stations on Ocast.com, where you can access information like reach and demographics that help you compare and evaluate different radio stations. Ocast.com also offers price information, enabling an assessment of the overall cost. You can also use the platform to get quotes from several radio stations at once, thus planning your campaign in the best way possible.
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