Radio Advertising in Boston, MA

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43 brands found

The Boston Globe

News · The Boston Globe is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Pri...
Active in Boston, MA
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Unashamed

Advertising · The Duck Commander and his family are unashamed of their Christian faith and want to share the Gospel with everyone, from new believers to l...
Active in United States
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48 Hours

Entertainment · One of television's most popular true-crime series adapted for your ears. Follow along with 48 Hours every week as award-winning CBS News co...
Active in United States
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The New York Times

National News · The New York Times is an American daily newspaper founded in 1851 and based in New York City. It is widely regarded as one of the most prest...
Active in United States
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The Guardian

News · Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presenc...
Active in United States
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Billboard CA

Entertainment · Billboard (stylized as billboard) is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine...
Active in United States
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Sold a Story

Advertising · Millions of kids can't read well. Scientists have known for decades how children learn to read but many schools are ignoring the research. T...
Active in United States
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20/20

Entertainment · Unforgettable true crime mysteries, exclusive newsmaker interviews, hard-hitting investigative reports and in-depth coverage of high profile...
Active in United States
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This American Life

Advertising · This American Life is a weekly public radio show, heard by 2.2 million people on more than 500 stations. Another 2.5 million people download...
Active in United States
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The Ramsey Show

Business · Take control of your life and money once and for all. The Ramsey Show offers up straight talk from Dave Ramsey and his team of co-hosts. Mil...
Active in United States
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Planet Money

Business · Wanna see a trick? Give us any topic and we can tie it back to the economy. At Planet Money, we explore the forces that shape our lives and ...
Active in United States
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The Dan Le Batard Show

Sports · From their Oceanside studios at the Clevelander Hotel in Miami Beach, Dan Le Batard, Stugotz and company share their unique perspectives on ...
Active in United States
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Letters from Sing Sing

Entertainment · In December of 2002, NBC News producer Dan Slepian got a letter from a New York state prison. It was from a man serving 25 years to life for...
Active in United States
Offers Radio

Fresh Air

Arts · Fresh Air from WHYY, the Peabody Award-winning weekday magazine of contemporary arts and issues, is one of public radio's most popular progr...
Active in United States
Offers Radio

Freakonomics Radio

Society · Discover the hidden side of everything with Stephen J. Dubner, co-author of the Freakonomics books. Each week, Freakonomics Radio tells you ...
Active in United States
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The Glenn Beck Program

News · Storytelling, insight and compelling perspective on American culture and politics. Glenn Beck's quick wit, candid opinions and engaging pers...
Active in United States
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Love, Janessa

Entertainment · Who is Janessa? Host Hannah Ajala embarks on a wild search for an adult entertainment star whose images are being used in global catfishing ...
Active in United States
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The Economics of Everyday Things

Business · Zachary Crockett uncovers the hidden side of the things that surround us. Who decides what snacks are in your office’s vending machine? How ...
Active in United States
Offers Radio

The New Gurus

Society · Everywhere you look on the internet, people are giving - and receiving - advice. Advice that promises to transform our lives. How to eat. Ho...
Active in United States
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The FOX

Entertainment · Each week, Emily Compagno – Co-Host of Outnumbered on The FOX News Channel - will be joined by a team of FOX News Digital true crime reporte...
Active in United States
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What does radio advertising cost?

Excluding production cost, the cost for radio advertising can range around USD 500 - 2500 for a standard campaign. The price varies based on different factors such as broadcast time, the popularity of the radio station, geographical region, the length of the advertisement, and the frequency and duration of the campaign.

Additionally, there's also a production cost that can often be chosen as an add-on. This entails the cost of creating the advertisement, including recording, editing, and possibly hiring voice actors or musicians. The production cost for radio advertising can often be purchased as an add-on for around USD 500 - 2000 depending on the type of production.

To get an accurate cost estimate, it is recommended to contact local or national radio stations directly or through a media agency that can assist with planning and purchasing radio advertising. You can also use platforms like Ocast.com to get quotes, get a sense of prices, and compare different options.

What are the advantages of radio advertising compared to other marketing channels?

Radio advertising allows advertisers to reach a broad audience in a cost-effective manner. It is often a good choice for brands wishing to reach a local audience in small to medium-sized cities. The reach is usually quite large with radio, which is a major advantage. However, it's important to have the right product that can be consumed by a broad audience. Niche products or brands may struggle to reach their audience via radio advertising.

One of the significant advantages of radio advertising is that the production of advertising is very quick and simple. Unlike TV advertising or printed advertising, radio advertising can be created and broadcast very quickly, making it a flexible choice for companies and brands who want to react to market changes in real time.

Another significant advantage is the cost. Radio advertising does not cost as much compared to other types of marketing channels. The radio channel also allows a repetition of messages throughout the day, which helps to reinforce your message.

What time of day is best to broadcast radio advertising?

The best times and days to broadcast radio advertising can vary depending on the target audience and the radio station's listeners. Typically, weekdays during morning and evening rush hours (6-10 in the morning and 3-7 in the evening) are considered prime time for radio advertising since many listen to the radio during their commute to and from work.

How do I find the best radio station to advertise in for my brand?

To find the best radio station for your brand, start by defining your target audience. Then explore various radio stations on Ocast.com, where you can access information like reach and demographics that help you compare and evaluate different radio stations. Ocast.com also offers price information, enabling an assessment of the overall cost. You can also use the platform to get quotes from several radio stations at once, thus planning your campaign in the best way possible.

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