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60 brands found
Unashamed
Advertising · The Duck Commander and his family are unashamed of their Christian faith and want to share the Gospel with everyone, from new believers to l...
Las Vegas Review-Journal
News · The Las Vegas Review-Journal is a daily subscription newspaper published in Las Vegas, Nevada, since 1909. It is the largest circulating dai...
The Blade
News · The present owners of The Blade, the Block family, bought the newspaper from the Locke family in 1926. In the same year, the present Blade b...
48 Hours
Entertainment · One of television's most popular true-crime series adapted for your ears. Follow along with 48 Hours every week as award-winning CBS News co...
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Successful Farming
Home & Garden · Successful Farming began in 1902 as a publication built on service journalism to help American farmers. Today, our brand includes an award-w...
Detroit Free Press
News · The Detroit Free Press is the largest daily newspaper in Detroit, Michigan, US. The Sunday edition is titled the Sunday Free Press. It is so...
Billboard CA
Entertainment · Billboard (stylized as billboard) is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine...
Sold a Story
Advertising · Millions of kids can't read well. Scientists have known for decades how children learn to read but many schools are ignoring the research. T...
20/20
Entertainment · Unforgettable true crime mysteries, exclusive newsmaker interviews, hard-hitting investigative reports and in-depth coverage of high profile...
This American Life
Advertising · This American Life is a weekly public radio show, heard by 2.2 million people on more than 500 stations. Another 2.5 million people download...
The Ramsey Show
Business · Take control of your life and money once and for all. The Ramsey Show offers up straight talk from Dave Ramsey and his team of co-hosts. Mil...
Planet Money
Business · Wanna see a trick? Give us any topic and we can tie it back to the economy. At Planet Money, we explore the forces that shape our lives and ...
The Dan Le Batard Show
Sports · From their Oceanside studios at the Clevelander Hotel in Miami Beach, Dan Le Batard, Stugotz and company share their unique perspectives on ...
Letters from Sing Sing
Entertainment · In December of 2002, NBC News producer Dan Slepian got a letter from a New York state prison. It was from a man serving 25 years to life for...
Fresh Air
Arts · Fresh Air from WHYY, the Peabody Award-winning weekday magazine of contemporary arts and issues, is one of public radio's most popular progr...
Freakonomics Radio
Society · Discover the hidden side of everything with Stephen J. Dubner, co-author of the Freakonomics books. Each week, Freakonomics Radio tells you ...
The Glenn Beck Program
News · Storytelling, insight and compelling perspective on American culture and politics. Glenn Beck's quick wit, candid opinions and engaging pers...
Love, Janessa
Entertainment · Who is Janessa? Host Hannah Ajala embarks on a wild search for an adult entertainment star whose images are being used in global catfishing ...
The Economics of Everyday Things
Business · Zachary Crockett uncovers the hidden side of the things that surround us. Who decides what snacks are in your office’s vending machine? How ...
The New Gurus
Society · Everywhere you look on the internet, people are giving - and receiving - advice. Advice that promises to transform our lives. How to eat. Ho...
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What does radio advertising cost?
Excluding production cost, the cost for radio advertising can range around USD 500 - 2500 for a standard campaign. The price varies based on different factors such as broadcast time, the popularity of the radio station, geographical region, the length of the advertisement, and the frequency and duration of the campaign.
Additionally, there's also a production cost that can often be chosen as an add-on. This entails the cost of creating the advertisement, including recording, editing, and possibly hiring voice actors or musicians. The production cost for radio advertising can often be purchased as an add-on for around USD 500 - 2000 depending on the type of production.
To get an accurate cost estimate, it is recommended to contact local or national radio stations directly or through a media agency that can assist with planning and purchasing radio advertising. You can also use platforms like Ocast.com to get quotes, get a sense of prices, and compare different options.
What are the advantages of radio advertising compared to other marketing channels?
Radio advertising allows advertisers to reach a broad audience in a cost-effective manner. It is often a good choice for brands wishing to reach a local audience in small to medium-sized cities. The reach is usually quite large with radio, which is a major advantage. However, it's important to have the right product that can be consumed by a broad audience. Niche products or brands may struggle to reach their audience via radio advertising.
One of the significant advantages of radio advertising is that the production of advertising is very quick and simple. Unlike TV advertising or printed advertising, radio advertising can be created and broadcast very quickly, making it a flexible choice for companies and brands who want to react to market changes in real time.
Another significant advantage is the cost. Radio advertising does not cost as much compared to other types of marketing channels. The radio channel also allows a repetition of messages throughout the day, which helps to reinforce your message.
What time of day is best to broadcast radio advertising?
The best times and days to broadcast radio advertising can vary depending on the target audience and the radio station's listeners. Typically, weekdays during morning and evening rush hours (6-10 in the morning and 3-7 in the evening) are considered prime time for radio advertising since many listen to the radio during their commute to and from work.
How do I find the best radio station to advertise in for my brand?
To find the best radio station for your brand, start by defining your target audience. Then explore various radio stations on Ocast.com, where you can access information like reach and demographics that help you compare and evaluate different radio stations. Ocast.com also offers price information, enabling an assessment of the overall cost. You can also use the platform to get quotes from several radio stations at once, thus planning your campaign in the best way possible.
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