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1221 brands found
The Mercury News
News · The Mercury News is a morning daily newspaper published in San Jose, California, in the San Francisco Bay Area. It is published by the Bay A...
East Bay Times
News · The East Bay Times is a daily broadsheet newspaper based in Walnut Creek, California, United States, owned by the Bay Area News Group (BANG)...
The Fresno Bee
News · he Fresno Bee is the primary news source for the central San Joaquin Valley, covering a six-county area. The fast-growing San Joaquin Valley...
Investor's Business Daily
News · Investor's Business Daily provides best of breed data, research and information for RIAs, FAs and Institutional Investors. As a must-read fo...
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The San Diego Union-Tribune
News · The San Diego Union-Tribune is San Diego’s largest media company and its oldest business, dating back to the founding of the Union in 1868.T...
The Press-Enterprise
News · The Press-Enterprise is a paid daily newspaper published by Digital First Media that serves the Inland Empire in Southern California. Headqu...
The Record
News · The Record was founded in 1895 by Irving Martin as the Evening Record. It is a newspaper that covers stories in the Stockton, San Joaquin an...
San Gabriel Valley Tribune
News · The San Gabriel Valley Tribune is a paid daily newspaper located in Monrovia, California, that serves the central and eastern San Gabriel Va...
Daily Breeze
News · The Daily Breeze is a print and digital news media company based in Torrance, California. Its coverage area includes the South Bay and Harbo...
The Modesto Bee
News · The Modesto Bee is the premier source of news and information serving its primary market of Stanislaus County and the surrounding region, wh...
Los Angeles Daily News
News · Los Angeles Daily News is part of the Southern California News Group With a full suite of multi-platform editorial and advertising products,...
The Press Democrat
News · The very first newspaper in Santa Rosa – the parent of today’s Press Democrat, was begun in 1857, just three years after Santa Rosa was chos...
The Press-Telegram
News · The Press-Telegram is a paid daily newspaper published in Long Beach, California. Coverage area for the Press-Telegram includes Long Beach, ...
Inland Valley Daily Bulletin
News · The Inland Valley Daily Bulletin is a daily newspaper based in Rancho Cucamonga, California, serving the Pomona Valley and southwest San Ber...
The Tribune
News · San Luis Obispo County is located on California's Central Coast, approximately halfway between Los Angeles and San Francisco. The Tribune is...
The Desert Sun
News · The Desert Sun was first published Aug. 5, 1927, as a free weekly newspaper printed in Banning and staffed by one person, Carl Barkow. The n...
Redding Record Searchlight
News · The John P. Scripps Newspaper Group published the first edition of the Redding Record Oct. 17, 1938.The newspaper has evolved significantly ...
Chico Enterprise-Record
News · The Chico Enterprise-Record is the daily newspaper of Chico, California. Also known as the E-R, the newspaper was first published in Bidwell...
Santa Barbara News-Press
News · The Santa Barbara News-Press is a broadsheet newspaper based in Santa Barbara, California.The oldest predecessor (the weekly Santa Barbara P...
The Monterey County Herald
News · The Monterey County Herald is a 15,000 circulation daily newspaper and online news source, serving the diverse communities of Monterey Count...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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