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1221 brands found
The Mountain Messenger
News · Purported to be California's oldest weekly publication, the Mountain Messenger is published weekly in Downieville and is Sierra County's onl...
The Madera Tribune
News · Founded March 21, 1885, The Madera Tribune has long served the city and county of Madera, and for most of its history has been an independen...
Modoc County Record
News · The Modoc County Record is published every Thursday morning for the communities of Alturas, Cedarville, Fort Bidwell, Eagleville, Lake City,...
Atascadero News
News · Atascadero News is the community’s top-ranked news source for Atascadero, since 1916.Breaking news, commentary, comprehensive coverage, and ...
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Fullerton Observer
News · The Fullerton Observer Community Newspaper, founded by Ralph and Natalie Kennedy, Roy and Irene Kobayashi, and other friends in 1978, is sta...
Hollister Free Lance
News · The Hollister Free Lance is an American weekly newspaper published in Hollister, California and distributed in San Benito County, California...
Galt Herald
News · The Galt Herald is a local newspaper based in Galt, Calif. It is printed under the aegis of Herburger Publications, which prints more than 1...
Larchmont Chronicle
News · The Larchmont Chronicle…the only community newspaper serving Hancock Park, Windsor Square, Fremont Place, Larchmont Village, Brookside, Wind...
Mendocino Beacon
News · The Mendocino Beacon was founded on October 6, 1877 by W. H. Meacham and William Heeser, an immigrant from Germany who also founded the Fort...
Monterey County Weekly
News · As the largest circulation newspaper in one of the most spectacular counties in America, Monterey County Weekly has long been recognized for...
The Palisadian-Post
News · The Palisadian-Post is the only newspaper solely dedicated to comprehensive news coverage of the Pacific Palisades area, from Santa Monica C...
Paso Robles Press
News · Paso Robles Press is the community’s top-ranked news source for Paso Robles, since 1889.Breaking news, commentary, comprehensive coverage, a...
Sonoma Valley Sun
News · The Sonoma Valley Sun is a bi-weekly newspaper serving the city of Sonoma, California and surrounding Sonoma Valley communities with news re...
Crescenta Valley Weekly
News · Crescenta Valley Weekly is distributed on Thursdays to the foothill communities .Crescenta Valley Weekly serves the communities of Sunland-T...
Idyllwild Town Crier
News · The Idyllwild Town Crier is a local weekly newspaper published out of Idyllwild, California. The Town Crier serves the area of the San Jacin...
Gustine Press-Standard
News · The oldest business in Gustine, in continuous operation, is our community newspaper, The Gustine Press-Standard. Founded as the Gustine Stan...
Oakdale Leader
News · As a local multi-media source for news, and information, The Oakdale Leader prides itself in covering community news stories around Oakdale,...
Santa Cruz Mountain Bulletin
News · The original source of news for the Santa Cruz Mountains. We are committed to keeping Santa Cruz Mountains connected, we cover everything f...
The Student Life
News · The Student Life is the oldest college newspaper in Southern California. It serves as the newspaper of record for the Claremont Colleges, a ...
The State Hornet
News · For 70 years, The State Hornet has brought excellence in student media to Sacramento State and its surrounding community. We’re ready to con...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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