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News · The Record (also called The North Jersey Record, The Bergen Record, The Sunday Record (Sunday edition) and formerly The Bergen Evening Recor...
News · The Farmington Daily Times is a daily newspaper in Farmington, New Mexico, United States. It is owned by Gannett Co., Inc. and covers northw...
News · The Times-News is an American, English language daily newspaper headquartered in Hendersonville, North Carolina. It has served Henderson, Tr...
News · The Alliance Review is a community-based newspaper in Alliance, Ohio, and nearby areas of Northeast Ohio. The paper publishes six days a wee...
News · The Morning Journal is the name of a Lisbon, Ohio, newspaper circulated in Columbiana County, Ohio, and environs.Located in Lisbon, Ohio, Mo...
News · The Journal is a daily newspaper based in Martinsburg, West Virginia, and serving Berkeley, Jefferson and Morgan counties in the state's Eas...
News · The Marietta Daily Journal (MDJ) is a daily newspaper published in Marietta, Georgia. It has a daily paid circulation of approximately 17,00...
News · The Moultrie Observer, "your friend and neighbor since 1894," is a weekly newspaper published in Moultrie, Georgia. The paper is distributed...
News · The State Journal-Register is the only local daily newspaper for Springfield, Illinois, and its surrounding area. It was founded in 1831 as ...
News · The News Courier is Limestone County’s No. 1 news source, and we are always seeking great story ideas from the communities we serve. We also...
News · The Opelika-Auburn News is a daily newspaper in Alabama, serving Opelika, Auburn, and the surrounding communities.In 1995, the News was awar...
News · The Times-Journal has a history of reporting and recording news and events in Fort Payne and DeKalb County since 1878, making it DeKalb Coun...
News · The Butler Eagle is a daily newspaper published in Butler, Pennsylvania, United States. It serves the Pittsburgh metropolitan county of Butl...
News · Since 1829, The Philadelphia Inquirer has been “asking on behalf of the people” by providing essential journalism for the diverse communitie...
Advertising · The Record-Argus is Greenville and Northern Mercer County's leading source for local news and sports information.Publishes daily except Sund...
News · Whidbey News-Times is a twice-weekly (Wednesday and Saturday) newspaper published in Oak Harbor, Washington, United States covering general ...
News · The Orange County Register is a three-time Pulitzer Prize-winning newspaper focused on serving Orange County and helping it thrive. The Oran...
News · As the largest circulation newspaper in one of the most spectacular counties in America, Monterey County Weekly has long been recognized for...
News · USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better und...
News · The Times Union traces its beginnings to 1856, when the Morning Times was founded as a daily newspaper in Albany, New York. Following name c...
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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